Il sole 24 ore.com is the digital channel of the Gruppo 24 ORE. It offers economic and financial content. It is aimed at professionals, savers, individuals and companies. The editorial offer is exclusive. The site updates the news in real time. The authoritativeness of the content is a key point. The content is available in different forms. It is easily shareable on social media.
Furthermore, il sole 24 ore.com has a low overlap with other media of the Group. The exclusivity in terms of target is almost total. This allows for effective planning. It reaches the most active segments of the population. The target is “influencers”. They look for qualitative content. The site is a leader in Audiweb in the category “finance news & information”. The core target includes professionals, entrepreneurs and managers. It does not give up new vertical targets.users.
Successivamente, Il Sole 24 Ore ha aderito al Subsequently, Il Sole 24 Ore joined the Trust Project. This project promotes journalism that can be trusted. Joining involved a review of editorial work. There were ethical reflections. The ways of presenting news changed. The graphic aspect was also modified. The goal is clarity and transparency. The adoption of ethical rules increases user trust.
Finally, the site offers several communication opportunities. Display and video advertising formats are available. Branded content and podcasts can be created. Email marketing is another option. There are also device and geotarget planning. The editorial offer includes thematic sections. For example, Markets, Finance, Economy and Norms & Taxes. There are also Management, Sustainability, Italy and Mondo15 …. Finally, we find 24Ore Salute, Real Estate and Culture.
You can also find all the newsletters offered by Il Sole 24 Ore.com at this link: click here.
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