New technologies, the digital world and any changes and developments at the heart of cross-media communication that maps out future scenarios and plots the course for the here and now.
The community and platform of the Sole System for the Tech sector
Any topics linked to the world of tech are developed not just on the entire platform formed of the group’s media but also in the third-party media in the portfolio at the agency, from new technological products to futuristic innovation scenarios, both in terms of business and consumers.
The aim of the platform is to create a go-to resource for all the main players through high-quality, exclusive content. The multimedia aspect and the integration also bring high added value because they make it able to reach companies, institutions and professional categories and, at the same time, the market and consumers.
Il Sole 24 Ore
Tech 24 and Nòva 24 Reports
The Il Sole 24 Ore editorial team offers its audience various tech publications regarding any transformations brought about by the digital world and technology in modern society.
From the pages of “Nova 24” on Thursday to the pages of “Tech 24” and “Nova 24 Frontiere” on Sunday, additional in-depth analysis is then offered throughout the year with themed Reports on the world of cybersecurity.
This publication on Thursdays constantly informs readers about upcoming innovations in the economic system, in terms of the technology offered, digital transformations in sectors and product design.
The “Tech 24” page offers a service for its readers and any technology enthusiasts, reporting on any upcoming new technologies and critically analysing the various products on the market, while always keeping a strong focus on the issue of privacy and cybersecurity.
Nova 24 Frontiere is a tool that every Sunday helps us understand the digital world and the effects that it can have on our lives and our society, while always looking to the future.
Reports involve in-depth analysis and offer investigations (together with analysis and interviews) which provide an overview of everything that is relevant for the Tech sector and have an established annual timetable widely recognised by the investor market.
Alongside classic display advertising – from the point of view of advertising opportunities – innovative “formats” are available called “branded content”, which are more advanced than classic advertising, both in terms of content and graphics.
The print content offer is formed of: Read about, News tags, On stage, and Advertorials.
Dossiers can also be created in the newspaper (also transferred online). They are produced by the most prestigious names from Il Sole 24 Ore, with contributions from industry experts. To discover them all, please see the link below “Press Branded Content”
- Constantly updated industry data
- Targeted analysis
- Continuous discussion thanks to strategic communities in the Tech sector
Il Sole 24 Ore.com
Technology Section, Lab24
Technology (Tecnologia) is the editorial section by Ilsole24ore.com dedicated to the world of innovation and technology and aimed at both companies and consumers.
It is an authoritative go-to resource for reviews of new products, overviews from the world of apps and mobile devices, but also in-depth analysis on the world of start-ups and innovations.
With a highly practical and descriptive approach, innovations and solutions are also examined that can change the life of the company and employees especially in the IT sector.
The long-forms on Lab24, our area of sole24ore.com with a strong visual link to data, graphics and infographics, also offer sponsorable themed in-depth analysis.
From the point of view of advertising opportunities alongside classic offers, involving display advertising, ilsole24ore.com also offers a series of formats that can be adapted to feature branded content. They can be designed ad hoc for every client’s needs: generally speaking, the goal is to generate more engagement, to reach its audience in an effective and efficient way, and to improve brand image and brand awareness.
We are talking about digital branded content, digital dossiers and super dossiers, white papers, branded content podcasts, live streaming and digital talks. Please see the links below for more details.
- Real-time updates
- Detailed descriptions of a constantly evolving ecosystem
- Graphics and infographics to analyse the sector in detail
Radiocor
Themed newsletters
This newsletter from the Radiocor information agency provides real-time specialist information for people who work in the automotive sector with news about the main companies, trade/industry associations, rankings and regulations.
Special attention is paid to trends in the tech sector.
The News Feed can be offered to the client in content providing mode as a flow of information or integrated into project activities.
- Discussions among the main players on the Tech market
- Flexible content providing suitable for any communication needs
- Information through interviews with experts and workers in the Tech sector
Radio 24
Radionext, 2024
RadioNext is the weekly programme by Radio 24 about the digital transformation, discussing digital topics seen from the point of view of an entrepreneur, a manager or a professional to understand the opportunities and the impacts which the seismic shift we are going through offers our leaders.
2024 is the Radio 24 programme about technology which broadens its horizons to talk about the present and to look to the future. Technology is everywhere and is changing how we travel, work, listen to music and talk on the phone. We use it to play, to have fun and to find information. It is developing at an exponential speed. 2024 also enjoys plenty of success in terms of listeners in the form of the programme’s podcast and is the most downloaded and respected by listeners as an authoritative and credible source for anything that involves technological information.
Alongside classic programme sponsorship, Radio 24 provides many formats that make up the “content offer” and whose main goal is in-depth analysis of the client’s topics of interest, organised into many aspects, such as the structure of a service offered or a company success story and much more.
The formats of the content offer include: Wiki24, Noi x voi, Save the date, Una soluzione per te, Voce alle trimestrali, Laboratorio di radiofonia, the “le eccellenze italiane” project and the storytelling project. The link below is available for more details.
Digital Round Tables (DRT) can also be sponsored by a single client. Podcasts can be sponsored or produced ad hoc based on the client’s needs. Please see the links below for more information on initiatives and projects.
- Programmes on the tech world recognised by listeners
- A wide choice of editorial content that guides us through trends in the tech sector
- Reflection from experts on the digital transformation and discussion about topics linked to the tech sector
Magazine
HTSI, Prima Comunicazione
HTSI is an iconic brand. Founded in Italy in 2014 thanks to a collaboration with the Financial Times International Group which has been publishing the English version of the magazine for years.
HTSI has an educated, high-spending readership that is interested in smart investments in beauty, well-being and personal and social images: technology, fashion and cosmetics, design and art, collecting and travel, cars, boats, fine dining and wine.
Alongside opportunities for planning classic advertising, various formats can be created with the magazine, such as: “advertorials”, “special features” (all editorial content) inside the magazine itself, “created for”, “advertising content” (a digital version is also possible) right up to creating “How to” events that help describe the reality of a brand by using the Magazine’s know-how.
Prima Comunicazione is the monthly publication which, with investigative reports, interviews and documentation services, connects people who work, invest, plan and make decisions in the world of the media.
Alongside opportunities for classic advertising, ad hoc communication projects can be designed and created based on clients’ needs.
- A focus on trends and news for topics in the tech sector
- High-spending target audience with a strong socio-demographic profile and trendsetters regarding technology
- Opportunities for streamlined, diversified communication
24ORE Eventi
Gioin – Open Innovation Summit, Fintech Day
Gioin. This event is now a go-to institutional date for the world of Open Innovation. The green and digital transitions as well as social inclusion are essential goals for the European Commission and the Next Generation EU plan and, with a view to company growth, they can be met through the interdisciplinary tool of Open Innovation, a real enabler for development.
Finance (Fin) and Technology (Tech): Fintech, i.e. how financial innovation made possible by technological innovation can result in new business models, processes or products and also in new players.
This event aims to examine the relationship between technological innovation and financial brokerage in various respects and with the latest news, including all the changes that this involves in the national and international financial services markets and for their strategic-political scope.
Alongside the possibility for classic sponsorship (of each event) offering different “levels” of participation (main partner, official partner or event partner) depending on the investment, 24ORE Eventi works as a content provider and is recognised on the market as a successful event producer (the formulas include: tailor-made and topics). It offers various types of opportunities to use these events (live events, interactive 24, live streaming 24, live & digital). For more details about these offers, please visit the 24ORE Eventi website: click here.
- Initiatives resulting from constant discussion with industry experts
- Constantly collecting incentives and opening up to market needs
- Events designed and created to meet the needs of different target audiences, BTB and BTC
Italian third-party websites
HDBlog, GreenMe, IlGiornaleditalia
24ORE System has a portfolio of properties that are an outstanding example when it comes to tackling green issues, sustainability and sustainable development. The latter are addressed in all their different facets, from motors to the economy, from technology to society.
HDBlog: the topic of sustainable mobility is tackled here through experience in the world of motors and knowledge of technology.
GreenMe: Can technology help us to embrace a more sustainable lifestyle? Fortunately yes, and Green Me tells us how in its dedicated section, with articles on the best green technological inventions but also with useful information on how to manage social media properly.
Il Giornale d’Italia. In the INNOVATION SECTION, IL GIORNALE D’ITALIA reports on all forms of innovation, with a special focus on topics that show the digital transition of the main public and private players.
It offers many opportunities for communication, ranging from classic display advertising to more structured projects connected to developing green issues, sustainability and sustainable development, such as videos talking about a product or topic, the development of co-branded sections dedicated to an issue agreed with the partner company, or social media operations (from simply relaunching the advertorial up to creating stories and videos specifically for communities on Facebook, Twitter, Telegram, Instagram and even TikTok).
- Broad development of tech issues
- A focus on tech issues connected to sustainability
- Original, unprecedented editorial formats
International
Foreign market media
The International offer is formed of various economic-financial newspapers that give ample space to issues linked to the food sector.
They all have a strong identity in common that is widely recognised by readers for the quality and authority of their content.
Display advertising can be created in these newspapers in classic formats as well as special projects produced ad hoc based on clients’ needs.
- A community that recognises the authority of the newspapers in their respective countries
- Authoritative, high-quality content
- Plenty of possibilities for planning ad hoc projects and advertising
Explore the Worlds
Brand Connect
The tailor-made communication service by 24 ORE System.
This team offers clients creativity, content and an ear to listen to in order to find the best solutions in a cross-media project that uses the most effective resources.
Explore our brands
The tailor-made communication service by 24 ORE System.