The community and platform of the Sole System for the Food sector
The Food & Beverage sector is one of the cornerstones of the Italian economy, an outstanding Made in Italy feature.
This result comes from coordinated work that involves the entire supply chain: from the region, both as a promoter of food and wine culture and as a producer of high-quality ingredients, to companies with a strong typical “Made in Italy” manufacturing focus, combining artisan production, small business and exports.
The 24 ORE Group pays great attention to the sector and its development in Italy with a series of initiatives that can guarantee a successful cross-media plan.
Il Sole 24 Ore
Food 24, Reports
The Food 24 section tackles food & beverage issues: from “Made in” to traceability and sustainable products, from production chains to regulatory systems.
Reports involve in-depth analysis and offer investigations (together with analysis and interviews) which provide an overview of everything that is relevant for the Food sector and have an established annual timetable widely recognised by the investor market.
Alongside classic display advertising – from the point of view of advertising opportunities – innovative “formats” are available called “branded content”, which are more advanced than classic advertising, both in terms of content and graphics. The print content offer is formed of: Read about, News tags, On stage, and Advertorials.
Dossiers can also be created in the newspaper (also transferred online). They are produced by the most prestigious names from Il Sole 24 Ore, with contributions from industry experts. To discover them all, please see the link below “Press Branded Content”.
- A focus on Made in Italy
- Set publications throughout the year with Reports
- Detailed analysis of the entire Food sector supply chain
Il Sole 24 Ore.com
Food Section, Agrisole
There are two goals behind the Sole24ore.com Food section:
1) to investigate the economic organisation of every production phase of this huge area.
2) to report on stories about outstanding Made in Italy products with focuses and case histories on new company development models, innovation, research and development, the circular economy, sustainability, traceability and the blockchain.
Agrisole has been a go-to resource for the entire agribusiness sector since 1996, while it has been online too since April 2018, targeting the world of the Italian food industry and agriculture with the same spirit of service which has characterised the magazine in its over twenty years of existence.
The key issues are still the same, but they are organised from a real-time perspective which represents the new frontier of information in the sector and beyond:
1) the evolution of agricultural policies (national, EU and international);
2) industry legislation with the reinforcement of the law and tax section;
3) public tenders managed by regions aimed at the agricultural sector and, more generally speaking, at the development of rural areas;
From the point of view of advertising opportunities, alongside classic offers involving display advertising, ilsole24ore.com also offers a series of formats that can be adapted to feature branded content.
They can be designed ad hoc for every client’s needs: generally speaking, the goal is to generate more engagement, to reach its audience in an effective and efficient way, and to improve brand image and brand awareness.
It involves digital branded content, digital dossiers and super dossiers, white papers, branded content podcasts, live streaming and digital talks. Please see the links below for more details.
- News and in-depth analysis on the Food sector
- Comprehensive development of topics
- Presence of the most prestigious names from Il Sole 24 Ore
Radiocor
Newsletter
This newsletter from the Radiocor information agency provides real-time specialist information for people who work in the agri-food sector with news about the main companies, trade/industry associations, rankings, regulations and funding tenders in the sector. Particular attention is given to trends in innovation, biotechnologies and sustainability.
The News Feed can be offered to the client in content providing mode as a flow of information or integrated into project activities.
- Production of original content
- Possibility of customising the service
- Authoritative content produced by industry experts
Radio 24
Obiettivo Salute, La bufala in tavola, Mangia come parli, Digital Round Tables, Podcasts
“Obiettivo Salute” is a programme hosted by Nicoletta Carbone and tackles everything we should do and know to live well and feel better beyond trends and commonplaces. On the other hand, with “La bufala in tavola”, get ready to go in search of fake news and find out the truth about food.
“Mangia come parli” is a programme that sees an award-winning chef team up with a sports journalist with a passion for the good life: this odd couple create a programme about cooking and food culture. The recipes are easy to make, but with an extra secret touch revealed by the chef.
Alongside classic programme sponsorship, Radio 24 provides many formats that make up the “content offer” and whose main goal is in-depth analysis of the client’s topics of interest, organised into many aspects, such as the structure of a service offered or a company success story and much more.
The formats of the content offer include: Wiki24, Noi x voi, Save the date, Una soluzione per te, Voce alle trimestrali, Laboratorio di radiofonia, the “le eccellenze italiane” project and the storytelling project. The link below is available for more details.
Digital Round Tables (DRT) can also be sponsored by a single client. Podcasts can be sponsored or produced ad hoc based on the client’s needs. Please see the links below for more information on initiatives and projects.
- Production of original content for the Food sector
- An established community with in-depth knowledge of the schedule and programmes about food
- Discussions with the main experts in the food sector
Magazine
HTSI, Spirito Divino
HTSI has always focused on issues linked to the world of food & beverage.
Alongside opportunities for planning classic advertising, various formats can be created with HTSI, such as: “advertorials“, “special features” (all editorial content) inside the magazine itself, “created for“, “advertising content” (a digital version is also possible) right up to creating “How to” events that help describe the reality of a brand by using the Magazine’s know-how.
HTSI also offers advertising investors plenty of possibilities to develop ad hoc editorial projects: from photo shoots to events where the Editor-in-Chief reports on and interviews industry experts and Advertorials on “Good food and drink”.
Spirito Divino is a newspaper that shows and reports on the aesthetic, cultural and humanistic aspect of wine and the fascinating world that surrounds it. Plenty of space is given to large producers as well as to small outstanding companies spread around the terroir. Alongside opportunities for planning classic advertising, different formats and structured ad hoc editorial projects can be created in the magazine.
- Testimonies, interviews and investigative reports
- Readers who care about issues linked to the food & beverage sector
- Diverse initiatives that can be planned on the platform
24ORE Eventi
Agrifood Summit
The Agrifood Summit puts the spotlight on the agricultural supply chain with the challenges caused by the international crisis we are facing and the innovation required to remain competitive on the national and international market.
Alongside the possibilities for classic sponsorship (of each event) offering different “levels” of participation (main partner, official partner or event partner) depending on the investment, 24ORE Eventi works as a content provider and is recognised on the market as a successful event producer (the formulas include: tailor-made and topics). It offers various types of opportunities to use these events (live events, interactive 24, live streaming 24, live & digital). For more details about these offers, please visit the 24ORE Eventi website: click here.
- Initiatives resulting from discussion with industry experts
- Constantly collecting incentives and opening up to market needs
- Events designed and created to meet the needs of different target audiences, BTB and BTC.
Italian third-party websites
GreenMe, DeabyDay
24ORE System has a portfolio of properties that are an outstanding example when it comes to tackling issues linked to food & beverage.
GreenMe: a leading website in the world of “sustainable” information. It always puts great emphasis on food, demonstrating the advantages of healthy eating and promoting a special focus on any choices that we can also make in this sector to be more respectful of the environment and ecosystems.
DeabyDay is the web magazine that supports modern women with service content, in-depth analysis of lifestyles and society, as well as tutorials that pick up on the main trends. The website’s sections cover a wide range of topics such as Food, Free Time, Wellness, Love, the Home and Green Issues.
It offers many opportunities for communication, ranging from classic display advertising to more structured projects connected to developing food & beverage issues, such as videos talking about a product or topic, the development of co-branded sections dedicated to an issue agreed with the partner company, or social media operations (from simply relaunching the advertorial up to creating stories and videos specifically for communities on Facebook, Twitter, Telegram, Instagram and even TikTok)
- Broad development of issues linked to the Food sector
- Original, unprecedented editorial formats
- Plenty of space for tutorials and short-form videos with DeabyDay
International
Les Echos Weekend, Série Limitée, Kak Potratit, Borsen Weekend, Pleasure, Kapital, Premium, Status
The International offer is formed of various newspapers that give ample space to issues linked to the food sector.
They all have a strong identity in common that is widely recognised by readers for the quality and authority of their content.
Display advertising can be created in these newspapers in classic formats as well as special projects produced ad hoc based on clients’ needs.
- A community that recognises the authority of the newspapers in their respective countries
- Authoritative, high-quality content
- Plenty of possibilities for planning ad hoc projects and advertising
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