The community and platform of the Sole System for the beauty sector
Plenty of space is dedicated to the beauty sector in the Sole 24 Ore system: from print to online press up to events with a style focused both on the B2C and B2B worlds.
The market scenario, new sales systems, sustainability, brand dynamics and distribution are just a few of the subjects that highlight the trends of a sector that is constantly evolving and changing.
Il Sole 24 Ore
Reports and Dossiers
Reports – in-depth analysis and investigations (together with analysis and interviews) – enrich the overview of everything that is relevant for the beauty sector and have an established annual timetable widely recognised by the investor market.
Alongside classic display advertising – from the point of view of advertising opportunities – innovative “formats” are available called “branded content” (print content offer), which are more advanced than classic advertising, both in terms of content and graphics.
The print content offer is formed of: Read about, News tags, On stage, and Advertorials.
Dossiers can also be created in the newspaper (also transferred online). They are produced by the most prestigious names from Il Sole 24 Ore, with contributions from industry experts. To discover them all, please see the link below “Press Branded Content”.
- Constantly updated industry data
- Targeted analysis and well-established publications
- Continuous discussion thanks to strategic communities in the beauty sector
Il Sole 24 Ore.com
Fashion Section
Fashion (Moda) is the Ilsole24ore.com section dedicated to the world of fashion and luxury and the entire sector, which has always been a driving force and one of the most important ones for Italy and elsewhere.
This channel is aimed at a B2B and B2C target audience and is at its best in the 6 editorial sub-sections formed of:
• Economy and Finance
• Company Histories
• Innovation
• Beauty and Well-Being
• Luxury
• Fashion Shows
From the point of view of advertising opportunities alongside classic offers, involving display advertising, ilsole24ore.com also offers a series of formats that can be adapted to feature branded content. They can be designed ad hoc for every client’s needs.
The content offer of Sole24ore.com therefore includes a series of products created ad hoc for the digital side. Generally speaking, the goal of these products is to generate more engagement, to reach its audience in an effective and efficient way, and to improve brand image and brand awareness.
It involves digital branded content, digital dossiers and super dossiers, white papers, branded content podcasts, live streaming and digital talks. Please see the links below for more details.
- Real-time updates from a driving sector for the Italian economy
- Detailed descriptions of a constantly evolving ecosystem
- Graphics and infographics to understand the sector at a glance
Il Sole 24 Ore
HTSI
HTSI has always focused on topics linked to the world of beauty and dedicates editorial specials on the sector throughout the year and in various issues.
It has an educated, high-spending readership that is interested in smart investments in beauty, well-being and personal and social images: fashion and cosmetics, design and art, collecting and travel, technology, cars, boats, fine dining and wine.
Alongside opportunities for planning classic advertising, various formats can be created with the magazine, such as: “advertorials“, “special features” (all editorial content) inside the magazine itself, “created for“, “advertising content” (a digital version is also possible) right up to creating “How to” events that help describe the reality of a brand by using the Magazine’s know-how.
- A focus on trends and news in beauty topics
- High-spending target audience with a strong socio-demographic profile
- Opportunities for streamlined, diversified communication
Radio 24
Obiettivo Salute, Podcast
From Monday to Friday on the Obiettivo Salute programme, Nicoletta Carbone talks about health and gathers any useful information so we can find our way and adopt a healthy lifestyle that can help us to live and feel good.
Alongside classic programme sponsorship, Radio 24 provides many formats that make up the “content offer” and whose main goal is in-depth analysis of the client’s topics of interest, organised into many aspects, such as the structure of a service offered or a company success story and much more.
The formats of the content offer include: Wiki24, Noi per voi, Save the date, Una soluzione per te, Voce alle trimestrali, Laboratorio di radiofonia, the “le eccellenze italiane” project and the storytelling project. The link below is available for more details.
Podcasts can be sponsored or produced ad hoc based on the client’s needs. Please see the links below for more information on initiatives and projects.
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- Programmes dedicated to information, updates and prevention
- An informative, strictly scientific approach
- A schedule and presenters well-known by listeners
Radiocor
Themed newsletters
This newsletter from the Radiocor information agency provides real-time specialist information for people who work in the automotive sector with news about the main companies, trade/industry associations, rankings and regulations.
Special attention is paid to trends in the beauty sector.
The News Feed can be offered to the client in content providing mode as a flow of information or integrated into project activities.
- Discussions among the main players on the beauty market
- Analysis of current affairs issues linked to the sector
- Information through interviews with experts and workers in the sector
24ORE Eventi
Tailor-Made and Topics
24 ORE Eventi is the 24 ORE Group company which plans and runs events to meet clients’ needs and to share Il Sole 24 Ore’s information assets.
Alongside the possibility for classic sponsorship (of each event) offering different “levels” of participation (main partner, official partner or event partner) depending on the investment, 24ORE Eventi works as a content provider and is recognised on the market as a successful event producer (the formulas include: tailor-made and topics). It offers various types of opportunities to use these events (live events, interactive 24, live streaming 24, live & digital). For more details about these offers, please visit the 24ORE Eventi website: click here.
- Diverse, cross-sector initiatives
- Possibility of reaching different target audiences
- Authority and explanatory skill
Italian third-party websites
GreenMe, Famiglia Cristiana
GreenMe reports on health, beauty and body care from the perspective of sustainability and well-being with the environment.
The Famiglia Cristiana well-being section picks up and develops content from an interactive and multimedia perspective from the newspaper of the same name by the San Paolo Group, a go-to resource for Italian Catholics on issues of health, beauty and body care.
It offers many digital communication opportunities, ranging from classic display advertising to more structured projects connected to developing beauty issues.
- An all-around focus on beauty and well-being issues
- Opportunities for communication and projects that develop topics linked to beauty
- A focus on the world of women and the main trends in the world of beauty
International
Foreign market media
The International offer is formed of various economic-financial newspapers that give ample space to issues linked to the beauty sector.
They all have a strong identity in common that is widely recognised by readers for the quality and authority of their content.
Display advertising can be created in these newspapers in classic formats as well as special projects produced ad hoc based on clients’ needs.
- A community that recognises the authority of the newspapers in their respective countries
- Authoritative, high-quality content
- Plenty of possibilities for planning ad hoc projects and advertising
Explore the Worlds
Brand Connect
The tailor-made communication service by 24 ORE System.
This team offers clients creativity, content and an ear to listen to in order to find the best solutions in a cross-media project that uses the most effective resources.
Explore our brands
The tailor-made communication service by 24 ORE System.