The community and platform of the Sole System for the beauty sector
Plenty of space is dedicated to the beauty sector in the Sole 24 Ore system: from print to online press up to events with a style focused both on the B2C and B2B worlds.
The market scenario, new sales systems, sustainability, brand dynamics and distribution are just a few of the subjects that highlight the trends of a sector that is constantly evolving and changing.
Il Sole 24 Ore
Reports and Dossiers
Reports – in-depth analysis and investigations (together with analysis and interviews) – enrich the overview of everything that is relevant for the beauty sector and have an established annual timetable widely recognised by the investor market.
Alongside classic display advertising – from the point of view of advertising opportunities – innovative “formats” are available called “branded content” (print content offer), which are more advanced than classic advertising, both in terms of content and graphics.
The print content offer is formed of: Read about, News tags, On stage, and Advertorials.
Dossiers can also be created in the newspaper (also transferred online). They are produced by the most prestigious names from Il Sole 24 Ore, with contributions from industry experts. To discover them all, please see the link below “Press Branded Content”.
Il Sole 24 Ore.com
Fashion Section
Fashion (Moda) is the Ilsole24ore.com section dedicated to the world of fashion and luxury and the entire sector, which has always been a driving force and one of the most important ones for Italy and elsewhere.
This channel is aimed at a B2B and B2C target audience and is at its best in the 6 editorial sub-sections formed of:
• Economy and Finance
• Company Histories
• Innovation
• Beauty and Well-Being
• Luxury
• Fashion Shows
From the point of view of advertising opportunities alongside classic offers, involving display advertising, ilsole24ore.com also offers a series of formats that can be adapted to feature branded content. They can be designed ad hoc for every client’s needs.
The content offer of Sole24ore.com therefore includes a series of products created ad hoc for the digital side. Generally speaking, the goal of these products is to generate more engagement, to reach its audience in an effective and efficient way, and to improve brand image and brand awareness.
It involves digital branded content, digital dossiers and super dossiers, white papers, branded content podcasts, live streaming and digital talks. Please see the links below for more details.
HTSI, Foster.
HTSI is a beauty-focused magazine with a cultured, high-spending readership interested in investing in beauty and well-being, including personal image, design, art, and other luxury sectors.
In addition to traditional advertising, the magazine offers various promotional opportunities such as advertorials, editorial specials, “created for,” “advertising content” (including digital), and “How to” events. These events allow to showcase your brand while leveraging the magazine’s expertise.
Foster presents itself as an integrated system that combines a high-quality bimonthly magazine with a dynamic digital experience.
In other words, Foster is not just a paper magazine, but a content ecosystem that spans multiple platforms, including a constantly updated website, a personalized newsletter, and a content network present on social media and in new formats such as podcasts, videos, and exclusive events.
Radio 24
Obiettivo Salute, Podcast
From Monday to Friday on the Obiettivo Salute programme, Nicoletta Carbone talks about health and gathers any useful information so we can find our way and adopt a healthy lifestyle that can help us to live and feel good.
Alongside classic programme sponsorship, Radio 24 provides many formats that make up the “content offer” and whose main goal is in-depth analysis of the client’s topics of interest, organised into many aspects, such as the structure of a service offered or a company success story and much more.
The formats of the content offer include: Wiki24, Noi per voi, Save the date, Una soluzione per te, Voce alle trimestrali, Laboratorio di radiofonia, the “le eccellenze italiane” project and the storytelling project. The link below is available for more details.
Podcasts can be sponsored or produced ad hoc based on the client’s needs. Please see the links below for more information on initiatives and projects.
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Radiocor
Themed newsletters
This newsletter from the Radiocor information agency provides real-time specialist information for people who work in the automotive sector with news about the main companies, trade/industry associations, rankings and regulations.
Special attention is paid to trends in the beauty sector.
The News Feed can be offered to the client in content providing mode as a flow of information or integrated into project activities.
24ORE Eventi
Event producer
24 ORE Eventi is the 24 ORE Group company which plans and runs events to meet clients’ needs and to share Il Sole 24 Ore’s information assets.
Alongside the possibility for classic sponsorship (of each event) offering different “levels” of participation (main partner, official partner or event partner) depending on the investment, 24ORE Eventi works as a content provider and is recognised on the market as a successful event producer (the formulas include: tailor-made and topics). It offers various types of opportunities to use these events (live events, interactive 24, live streaming 24, live & digital). For more details about these offers, please visit the 24ORE Eventi website: click here.
Italian third-party websites
GreenMe, Famiglia Cristiana, Foster
GreenMe deals with health, beauty and body care with a focus on sustainability and environmental well-being.
The Famiglia Cristiana well-being section picks up and develops content from an interactive and multimedia perspective from the newspaper of the same name by the San Paolo Group, a go-to resource for Italian Catholics on issues of health, beauty and body care.
Foster covers beauty on her dedicated channel.
It offers many digital communication opportunities, ranging from classic display advertising to more structured projects connected to developing beauty issues.
International
Foreign market media
The International offering includes various economic and financial publications. They also dedicate significant space to the beauty sector.
Indeed, they all share a strong identity, widely recognized for the quality and authoritativeness of their content. Therefore, it’s possible to create both traditional billboard advertising formats and special projects tailored to client needs.
Explore the Worlds
Brand Connect
The tailor-made communication service by 24 ORE System.
This team offers clients creativity, content and an ear to listen to in order to find the best solutions in a cross-media project that uses the most effective resources.
Explore our brands
The tailor-made communication service by 24 ORE System.