HTSI’s target audience is the business elite and top spenders. It speaks to influential people using language that reflects their lifestyle. Its readership is active, engaged, and knowledgeable, with a high socioeconomic status. They are sensitive to advertising and have a high level of education. These readers carry multiple credit cards and spend significantly on clothing and accessories.
In terms of digital, HTSI has a dedicated section on the Il Sole 24 Ore website. This section offers real-time insights on various luxury topics. A weekly newsletter is also available, covering the latest news in the high-end market. The magazine offers various communication opportunities for brands, including digital formats “created for” in collaboration with the editorial staff.
These include videos, podcasts, and photo galleries that tell brand stories and style guides. There are also formats labeled “advertising content.” For print, advertorials, premium placements, and inserts created in collaboration with brands are available. Exclusive events are also organized for a targeted audience. In short, the magazine represents a comprehensive platform for reaching an elite audience interested in the world of luxury.
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