The community and platform of the Sole System for the Food sector
The Food & Beverage sector is one of the cornerstones of the Italian economy, an outstanding Made in Italy feature.
This result comes from coordinated work that involves the entire supply chain: from the region, both as a promoter of food and wine culture and as a producer of high-quality ingredients, to companies with a strong typical “Made in Italy” manufacturing focus, combining artisan production, small business and exports.
The 24 ORE Group pays great attention to the sector and its development in Italy with a series of initiatives that can guarantee a successful cross-media plan.
Il Sole 24 Ore
Food 24, Rapporti
The Food 24 section tackles food & beverage issues: from “Made in” to traceability and sustainable products, from production chains to regulatory systems.
Reports involve in-depth analysis and offer investigations (together with analysis and interviews) which provide an overview of everything that is relevant for the Food sector and have an established annual timetable widely recognised by the investor market.
Alongside classic display advertising – from the point of view of advertising opportunities – innovative “formats” are available called “branded content”, which are more advanced than classic advertising, both in terms of content and graphics. The print content offer is formed of: Read about, News tags, On stage, and Advertorials.
Dossiers can also be created in the newspaper (also transferred online). They are produced by the most prestigious names from Il Sole 24 Ore, with contributions from industry experts. To discover them all, please see the link below “Press Branded Content”.
Il Sole 24 Ore.com
Food Section, Agrisole
There are two goals behind the Sole24ore.com Food section:
1) to investigate the economic organisation of every production phase of this huge area.
2) to report on stories about outstanding Made in Italy products with focuses and case histories on new company development models, innovation, research and development, the circular economy, sustainability, traceability and the blockchain.
Agrisole has been a go-to resource for the entire agribusiness sector since 1996, while it has been online too since April 2018, targeting the world of the Italian food industry and agriculture with the same spirit of service which has characterised the magazine in its over twenty years of existence.
The key issues are still the same, but they are organised from a real-time perspective which represents the new frontier of information in the sector and beyond:
1) the evolution of agricultural policies (national, EU and international);
2) industry legislation with the reinforcement of the law and tax section;
3) public tenders managed by regions aimed at the agricultural sector and, more generally speaking, at the development of rural areas;
From the point of view of advertising opportunities, alongside classic offers involving display advertising, ilsole24ore.com also offers a series of formats that can be adapted to feature branded content.
They can be designed ad hoc for every client’s needs: generally speaking, the goal is to generate more engagement, to reach its audience in an effective and efficient way, and to improve brand image and brand awareness.
It involves digital branded content, digital dossiers and super dossiers, white papers, branded content podcasts, live streaming and digital talks. Please see the links below for more details.
Radiocor
Newsletter
This newsletter from the Radiocor information agency provides real-time specialist information for people who work in the agri-food sector with news about the main companies, trade/industry associations, rankings, regulations and funding tenders in the sector. Particular attention is given to trends in innovation, biotechnologies and sustainability.
The News Feed can be offered to the client in content providing mode as a flow of information or integrated into project activities.
Radio 24
Obiettivo Salute, La bufala in tavola, Mangia come parli, Digital Round Tables, Podcasts
“Obiettivo Salute” is a programme hosted by Nicoletta Carbone and tackles everything we should do and know to live well and feel better beyond trends and commonplaces. On the other hand, with “La bufala in tavola”, get ready to go in search of fake news and find out the truth about food.
“Mangia come parli” is a programme that sees an award-winning chef team up with a sports journalist with a passion for the good life: this odd couple create a programme about cooking and food culture. The recipes are easy to make, but with an extra secret touch revealed by the chef.
Alongside classic programme sponsorship, Radio 24 provides many formats that make up the “content offer” and whose main goal is in-depth analysis of the client’s topics of interest, organised into many aspects, such as the structure of a service offered or a company success story and much more.
The formats of the content offer include: Wiki24, Noi x voi, Save the date, Una soluzione per te, Voce alle trimestrali, Laboratorio di radiofonia, the “le eccellenze italiane” project and the storytelling project. The link below is available for more details.
Digital Round Tables (DRT) can also be sponsored by a single client. Podcasts can be sponsored or produced ad hoc based on the client’s needs. Please see the links below for more information on initiatives and projects.
Magazine
HTSI, FOSTER
HTSI has always focused on issues linked to the world of food & beverage.
Alongside opportunities for planning classic advertising, various formats can be created with HTSI, such as: “advertorials“, “special features” (all editorial content) inside the magazine itself, “created for“, “advertising content” (a digital version is also possible) right up to creating “How to” events that help describe the reality of a brand by using the Magazine’s know-how.
HTSI also offers advertising investors plenty of possibilities to develop ad hoc editorial projects: from photo shoots to events where the Editor-in-Chief reports on and interviews industry experts and Advertorials on “Good food and drink”.
Foster, a lifestyle publishing ecosystem that explores the worlds of fashion, beauty, design, travel, hospitality, and food and wine, with a focus on wine and spirits.
24ORE Eventi
Event producer
24 ORE Eventi is the 24 ORE Group company that designs and organizes events to meet customer needs and disseminate the information assets of Il Sole 24 Ore.
Alongside the possibilities for classic sponsorship (of each event) offering different “levels” of participation (main partner, official partner or event partner) depending on the investment, 24ORE Eventi works as a content provider and is recognised on the market as a successful event producer (the formulas include: tailor-made and topics). It offers various types of opportunities to use these events (live events, interactive 24, live streaming 24, live & digital). For more details about these offers, please visit the 24ORE Eventi website: click here.
Italian third-party websites
GreenMe, Fostermag
GreenMe, a world leader in sustainable information, this site also pays close attention to nutrition, highlighting the benefits of a healthy diet and promoting informed choices that respect the environment and ecosystems. Communication opportunities are numerous, ranging from traditional display advertising to more complex projects focused on the food and beverage sector.
For example, it’s possible to create narrative videos on specific products or topics, develop co-branded sections dedicated to a topic agreed upon with the partner company, and implement various social media initiatives, such as sharing advertorials or creating ad hoc content for communities on Facebook, Twitter, Telegram, Instagram, and TikTok. In short, the site offers a wide range of options for companies looking to communicate with an audience interested in sustainability and conscious eating.
Foster’s Food & Wine vertical, curated by Csaba Dalla Zorza, explores entertaining, table art, recipes to cook, and bottles to have at home.
International
Les Echos Weekend, Série Limitée, Kak potratit, Pleasure, Kapital, Premium, Evasion
The International offer is formed of various newspapers that give ample space to issues linked to the food sector.
They all have a strong identity in common that is widely recognised by readers for the quality and authority of their content.
Display advertising can be created in these newspapers in classic formats as well as special projects produced ad hoc based on clients’ needs.
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