Why choose a Branded Content project?
It generates more engagement
“Native” advertising content is a form of “advanced” advertising based on storytelling. It does not interrupt the reading flow, it is put into context and it engages the consumer, because it provides additional information about a subject they are already interested in.
It lets you reach your audience
The subject taken from the native advertising content is in line with the topics covered on the host website or section. Visitors are therefore targeted and will be led to think the content of the advert is relevant.
It improves the brand image and brand awareness
Native advertising content increases familiarity with the brand, because it uses engaging storytelling that inspires confidence. The brand can talk to the consumers of its products/services and provide additional information on a subject they are already interested in.
Created for
It is created to put the brand at the centre of a story to be built together. The client identifies a particularly unique topic that they want to address in an article produced by our employees through the material the client provides, therefore creating relevant and newsworthy “branded” content. The article will be published on a feed, in the most appropriate section or in a Sponsored Dossier and will feature the running headline “Created for Client Name”.
- Integrated layout.
- High brand endorsement.
- Strong editorial characterisation of the content.
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Advertising content.
This product offers the client a space put into context in terms of the layout where they can publish their own promotional content. The message is purely about the product/service or brand and does not use any editorial characterisation. The advertising content only uses brand endorsement through the highly integrated layout with the editorial product.
- Integrated layout.
- Integration into the editorial context.
- No editorial characterisation of the content.
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Landing Pages
This product offers the client a space put into context in terms of the layout where they can publish their own promotional content. The message is purely about the product/service or brand and does not use any editorial characterisation. The advertising content only uses brand endorsement through the highly integrated layout with the editorial product.
- Integrated layout.
- Message about the product/service or brand.
- No editorial characterisation.
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Branded Videos
The speed and quality of Factory Videos by our editors allows us to produce branded videos for clients that can range from tutorials to videos explaining a topic/service/product right up to interviews; branded videos can be produced by reworking the material provided by the client or by getting the Factory to make the content from scratch. Possibility of organising and distributing branded videos in newspapers as well as on the social media platforms the client is interested in.
- The Factory’s speed and quality.
- A wide choice of products.
- Social media versions on platforms of interest.
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All Brand Connect products
Find out how to reach your target audience by exploring the worlds of 24 Ore System.
The choice of integrated and targeted communication through projects that refer to the worlds of 24 Ore System allows you to effectively reach the target audience.
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The tailor-made communication service of 24 ORE System.