A focus on the environment and sustainability, organised in all aspects: from the economy to finance, from technology to legislation, from culture to work.
Sole 24ORE system audiences stand out with their strong premium leaning in their consumption: purchases based on quality, service and reliability without worrying about the price.
They belong to a style of “harmonious well-being”: an active, very wealthy lifestyle, reaching the highest level of well-being, with a strong focus on ethics and willingness to help others.
They are individuals who recognise the importance of issues linked to sustainable development. They also have a significant tendency to invest in ethical and sustainable projects or activities.
The aim of the 24 Ore Group’s sustainability platform is therefore to create a go-to resource for our audiences through high-quality, exclusive content. The multimedia aspect and the integration also bring high added value because they make it able to reach companies, institutions and professional categories and, at the same time, the market and consumers.
Il Sole 24 Ore
Reports, Dossiers, Themed specials and ad hoc initiatives
The successful series of sustainable development Reports by Il Sole 24 Ore reports on the global shift to a circular economy and economic, environmental and social sustainability.
Every year, the programming includes a series of publications spread out over 12 months.
To mark world days linked to the environment, institutional events like COP 27, Ecomondo and others, the Il Sole 24 Ore editorial team produces themed specials or ad hoc initiatives reporting on stories from companies with outstanding sustainable features.
For World Environment Day, Il Sole 24 Ore turns its layout and content green on 5th June.
Alongside classic display advertising – from the point of view of advertising opportunities – innovative “formats” are available called “branded content”, which are more advanced than classic advertising, both in terms of content and graphics.
The print content offer is formed of: Read about, News tags, On stage, and Advertorials.
Dossiers can also be created in the newspaper (also transferred online). They are produced by the most prestigious names from Il Sole 24 Ore, with contributions from industry experts.
To discover them all, please see the link below “Press Branded Content”.
- A focus on commemorative occasions linked to the environment
- Set publications throughout the year with Reports
- Plenty of opportunities for advanced creative formats
Il Sole 24 Ore.com
Sustainability Section, podcast series
The “Sustainability” (Sostenibilità) section of Sole24ore.com is formed of five sub-sections that add to the ESG OBSERVATORY produced by our Research Department in collaboration with the Plus24 editorial team.
We should also point out the extensive editorial production of podcasts linked to the environment and sustainable development, which can also be sponsored, such as the “Materie” podcast. They can be produced ad hoc with different formulas adapted to every communication need.
The content offer of sole24ore.com therefore includes a series of products created ad hoc for the digital side. Generally speaking, the goal of these products is to generate more engagement, to reach its audience in an effective and efficient way, and to improve brand image and brand awareness.
It involves digital branded content, digital dossiers and super dossiers, white papers, branded content podcasts, live streaming and digital talks. Please see the links below for more details.
- News and in-depth analysis about the issue of sustainability
- Comprehensive development of topics
- Presence of the most prestigious names from Il Sole 24 Ore
Radiocor
ESG Newsletter
The feed dedicated to ESG issues comes from the growing necessity to pick up on the information needs of new generations of clients, who are much more sensitive to issues about environmental protection and sustainability for growth policies.
The newsletter is organised into:
Megatrends: sustainable development policies, governmental acts and guidelines from national, international and global institutions, supranational regulations and policies, as well as analysis and research from organisations and bodies
Best practices: constant updates about methods, products and services with high innovation value for the sustainability of production, biotech and agro-energy
Sustainable Finance: EU Action Plan, Impact bonds, Green bonds, SRI funds, and ESG benchmarks.
Possibility of producing ad hoc interview videos about Sustainability issues based on the client’s communication needs.
- Accurate, real-time information
- Possibility of picking up on the information needs of new generations of clients
- Comprehensive development of ESG issues
Radio 24
Si può fare, Smart City, Smart car, Sustainable Finance DRT
Through Radio 24 the topic of sustainability can be tackled from different points of view, such as finance, mobility, new technologies or urban development, and all of this thanks to a wide choice of editorial content presented to listeners in the form of radio programmes, podcasts and digital round tables (DRT).
It is worth noting the programmes: “Si può fare”, “Smart City” and “Smart car”, as well as the “Sustainable Finance” Digital Round Table, and the podcasts “L’Alfabeto della sostenibilità” and “Sei passi per il domani”.
Alongside classic programme sponsorship, Radio 24 provides many formats whose main goal is in-depth analysis of the client’s topics of interest, organised into many aspects, such as the structure of a service offered or a company success story and much more.
The content offer formats, more details of which can be found at the links below, include: Wiki24, Noi x voi, Save the date, Una soluzione per te, Voce alle trimestrali, Laboratorio di radiofonia, the “le eccellenze italiane” project and the storytelling project.
Digital Round Tables (DRT) can also be sponsored by a single client.
Podcasts can be sponsored or produced ad hoc based on the client’s needs.
Please see the links below for more information on initiatives and projects.
- Production of original content
- A wide choice of editorial content
- Discussions with the main experts in the sector
Magazine
HTSI, Prima Comunicazione
HTSI has always focused on issues of sustainability and offers advertising investors the opportunity to produce a special issue dedicated to this topic and which is therefore supported by brands that are particularly active on this issue.
The special issue will be supplemented by the website, by an event or other support given that HTSI is a real platform which fits in perfectly with the Group’s extensive multimedia offer.
On the other hand, the “Grande Libro della sostenibilità” (Big Sustainability Book) is the newest Prima Comunicazione supplement and its aim is to showcase the communication scenario on a topic that has become an essential, cross-sector issue.
Alongside opportunities for planning classic advertising, various formats can be created with HTSI, such as: “advertorials”, “special features” (all editorial content) inside the magazine itself, “created for”, “advertising content” (a digital version is also possible) right up to creating “How to” events that help describe the reality of a brand by using HTSI’s know-how. The attention of fashion brands on issues of environmental sustainability and sustainable development is widely recognised.
- Testimonies, interviews and investigative reports
- Readers who care about sustainability and green issues
- Diverse initiatives that can be planned on the platform
24ORE Eventi
Hydrogen Forum, Corporate Sustainability Hub, Italian Energy Summit, Sustainability Forum
The Hydrogen Forum by 24 ORE Eventi, whose previous editions were enormously successful, meets the need for discussion, bringing together the most illustrious institutional representatives and top managers from the most important Italian industries.
The Corporate Sustainability Hub, organised by Il Sole 24 Ore, was created to vertically analyse and enhance the best practices implemented by companies in various product sectors.
For over twenty years, the Italian Energy Summit has been the go-to event for the Italian and international energy market.
The Sustainability Forum analyses how to switch from an expensive, ineffective, linear economic model to a model that makes environmental sustainability a lever for growth, development and industrial competitiveness.
Alongside the possibilities for classic sponsorship (of each event) offering different “levels” of participation (main partner, official partner or event partner) depending on the investment, 24ORE Eventi works as a content provider and is recognised on the market as a successful event producer (the formulas include: tailor-made and topics). It offers various types of opportunities to use these events (live events, interactive 24, live streaming 24, live & digital). For more details about these offers, please visit the 24ORE Eventi website: click here.
- Initiatives resulting from constant discussion with industry experts
- Constantly collecting incentives and opening up to market needs
- Events designed and created to meet the needs of different target audiences, BTB and BTC
Third parties websites
HD Motori, Famiglia Cristiana, Il Giornale d’Italia
24ORE System has a portfolio of properties that are an outstanding example when it comes to tackling green issues, sustainability and sustainable development. The latter are addressed in all their different facets, from motors to the economy, from technology to society.
GreenMe: a leading website in the world of “sustainable” information.
HDMotori: the topic of sustainable mobility is tackled here through experience in the world of motors and knowledge of technology.
Famiglia Cristiana: this newspaper’s editorial focus is on an ethical society and promoting a sustainable economy.
Il Giornale d’Italia: this website talks about sustainability in a detailed, transparent way, for an environmentally, socially and economically sustainable future.
Prima Comunicazione: the “Il grande libro della sostenibilità” print magazine also has a digital version.
It offers many opportunities for communication, ranging from classic display advertising to more structured projects connected to developing green, sustainability and sustainable development issues, such as videos talking about a product or topic, the development of co-branded sections dedicated to an issue agreed with the partner company, or social media operations (from simply relaunching the advertorial up to creating stories and videos specifically for communities on Facebook, Twitter, Telegram, Instagram and even TikTok)
In terms of sustainable mobility, HDMotori offers “#HDELETTRICO”: a project where users get to experience testing an electric car every day and discover the advantages and challenges of switching to an electric car with the editorial team and brand partner.
GreenMe offers a journey to discover green companies with “Andiamo a vedere se è vero”, advertorials that demonstrate sustainable products and services.
Lastly, Treccani offers companies unique, original solutions ranging from the branding of specific pages of terms relating to the topic through display monograph advertising to the creation of joint projects such as producing lists of words on the subject of sustainability.
- Testimonies, interviews and investigative reports
- Readers who care about sustainability and green issues
- Diverse initiatives that can be planned on the platform
International
Foreign market media
The International offer is formed of various economic-financial newspapers that give ample space to issues linked to sustainability.
They all have a strong identity in common that is widely recognised by readers for the quality and authority of their content.
Display advertising can be created in these newspapers in classic formats as well as special projects produced ad hoc based on clients’ needs.
- A community that recognises the authority of the newspapers in their respective countries
- Authoritative, high-quality content
- Plenty of possibilities for planning ad hoc projects and advertising
Explore the Worlds
Brand Connect
The tailor-made communication service by 24 ORE System.
This team offers clients creativity, content and an ear to listen to in order to find the best solutions in a cross-media project that uses the most effective resources.
Explore our brands
The tailor-made communication service by 24 ORE System.