The community and platform of the Sole System for the automotive sector
24 ORE System is the ideal communications partner for all players in the automotive sector. This is achieved through the media of the 24 ORE Group and a select group of third-party publishers.
The 24 ORE System multimedia platform is aimed not only at car manufacturers, but also, with specially designed formats, at the entire automotive ecosystem. This includes dealers and companies in the IT and energy sectors.
Each medium (print, digital, radio, events) contributes synergistically to meeting the client’s different objectives: communicating, profiling, deepening, amplifying, and positioning in the automotive market.
Il Sole 24 Ore
Motori 24, Reports and Dossiers
Every Saturday, Il Sole 24 Ore dedicates in-depth analysis to the world of cars and motorbikes through the “Motori 24” section: from investments into electric vehicles to new generations of hybrids, from the launch of new models to the main industry trade shows, not to mention mergers and partnerships among car manufacturers.
There are then Reports – in-depth analysis and investigations (together with analysis and interviews) – which enrich the overview of everything that is relevant for the automotive sector and have an established annual timetable widely recognised by the investor market.
Alongside classic display advertising in different formats – from the point of view of advertising opportunities – innovative “formats” are available called “branded content”, which are more advanced than classic advertising, both in terms of content and graphics.
Each one has its own approach, so the formats form the print content offer and their goal is to convey company news, but also OTG activities and events (for example, the “On stage” format).
Some formats – such as “Read About” – are produced by the 24 ORE System Brand Connect factory, while others give more space to the material provided by the client. The print content offer is formed of: Read about, News tags, On stage and Advertorials.
Dossiers can also be created in the newspaper (also transferred online). They are produced by the most prestigious names from Il Sole 24 Ore, with contributions from industry experts. To discover them all, please see the link below “Press Branded Content”.
Il Sole 24 Ore.com
Motors Section, video formats
Motors is the vertical section of Ilsole24Ore.com managed by Mario Cianflone and dedicated to in-depth analysis of cars and engines in general: it hosts topics ranging from market and regulatory news to issues concerning company fleets or road tests, developed and explored in nine dedicated subsections: Cars / Motorcycles / Tests / Market and industry / Regulations / Mobility and tech / Vintage / Other engines.
The offer is completed with the area dedicated to company fleets, which tackles wide-ranging topics but all strictly related to fleets.
From the point of view of advertising opportunities, alongside classic offers involving display advertising, ilsole24ore.com also offers a series of formats that can be adapted to feature branded content. They can be designed ad hoc for every client’s needs: generally speaking, the goal is to generate more engagement, to reach its audience in an effective and efficient way, and to improve brand image and brand awareness.
We are talking about digital branded content, digital dossiers and super dossiers, white papers, branded content podcasts, live streaming and digital talks. Please see the links below for more details.
VIDEO FORMATS are particularly important: they are real series in the sole24ore.com video area that consolidate the position of the Motors channel on the market and can be relaunched on the homepage of the MOTORS section to increase their visibility.
Radio 24
Smart Car, Strade e motori, Digital Round Tables (DRT)
“Smart Car” is a programme about changes in the world of cars, such as the models we will see on the roads in the next few months, but it mainly focuses on electric engines and new services linked to mobility that will change Italians’ habits.
The evolution of electric and eco-friendly cars, new hybrid engines, new models, and the impact of cars on our daily lives, from public holiday driving bans to new purchase incentives, all the way up to the eco-tax that, starting next March, will penalize those who buy polluting vehicles: this and much more is covered in the “Strade e motori” program.
Alongside classic programme sponsorship, Radio 24 provides many formats that make up the “content offer” and whose main goal is in-depth analysis of the client’s topics of interest, organised into many aspects, such as the structure of a service offered or a company success story and much more.
The formats of the content offer are: Wikicast, Wiki24, Noi x voi, Save the date, Una soluzione per te, Voce alle trimestrali, Laboratorio di radiofonia, the “le eccellenze italiane” project and the storytelling project. The link below is available for more details.
Digital Round Tables (DRT) can also be sponsored by a single client. Please see the links below for more information on initiatives and projects.
Radiocor
Themed newsletters
This newsletter from the Radiocor information agency provides real-time specialist information for people who work in the automotive sector with news about the main companies, trade/industry associations, rankings and regulations.
Special attention is paid to trends in the automotive sector.
The News Feed can be offered to the client in content providing mode as a flow of information or integrated into project activities.
24 ORE Eventi
Event producer
24 ORE Eventi is the 24 ORE Group company that designs and organizes events to meet customer needs and disseminate the information assets of Il Sole 24 Ore.
24ORE Eventi is a content provider and is recognized on the market as a successful event producer (its formats include tailor-made and topics, roadshows, and summits), offering various types of event participation opportunities (live events, digital, live & digital). For more detailed information on its offerings, please visit the 24 ORE Eventi website: click here.
Italian third-party websites
GreenMe, Il Giornale d’Italia, Il Foglio
GreenMe is a leading website for sustainable information. Its goal is to promote environmentally conscious behavior. This includes sustainable mobility in its “Travel” section.
Il Giornale d’Italia has a motoring section. This section covers the latest automotive news and events. It pays attention to sustainable mobility and also focuses on vehicle electrification. Digital communication opportunities are numerous, ranging from advertising displays to complex projects. These projects are related to the automotive sector.
Il Foglio is a strategic media outlet for the automotive industry. It reaches a well-positioned target audience, which has good spending power. The website features a section called “Il Foglio Mobilità.” It offers insights into trends, discusses new models, and analyzes the most prominent companies in the sector.
International
Foreign market media
The International offer is formed of various economic-financial newspapers that give ample space to issues linked to the automotive sector.
They all have a strong identity in common that is widely recognised by readers for the quality and authority of their content.
Display advertising can be created in these newspapers in classic formats as well as special projects produced ad hoc based on clients’ needs.There is a link below to several foreign newspapers in the portfolio at the agency.
Explore the Worlds
Brand Connect
The tailor-made communication service by 24 ORE System.
This team offers clients creativity, content and an ear to listen to in order to find the best solutions in a cross-media project that uses the most effective resources.
Explore our brands
The tailor-made communication service by 24 ORE System.