The community and 24 Ore Salute platform of the Sole System
24Ore Salute, the 24 ORE Group’s multimedia and cross-media platform, is a leading platform for health, medicine, research, healthcare, and innovation, combining in-depth coverage with the authoritative, reliable, and informative nature of the information provided by the Group’s publications. 24Ore Salute addresses all citizens, aiming, through dissemination, to develop “evolved patients” increasingly capable of understanding complex issues. Furthermore, the project also aims to reach stakeholders and the business community, offering a powerful platform for contributing to the debate for the evolution and growth of the public and private healthcare systems and scientific research.
24Ore Salute, il sole24ore.com
24Ore Salute includes: the Health Observatory curated by Lab 24, the weekly video column Salute24, the Sanità 24 section and the Quaderni di Sanità
24oresalute.com is a platform that collects, organizes and amplifies the editorial heritage guaranteed by the editorial staff of the 24 ORE Group with a strong focus on the concepts of:
*Integration. All content in a single, vertical, and organized hub, ensuring enhanced, new, and consistent visibility across all media. *Multimedia. Audio and video productions with a dedicated area for in-depth analysis of key data: a HEALTH OBSERVATORY curated by Lab24, the area dedicated to Il Sole 24 Ore’s visual and data journalism activities. *Completeness. Thanks to the expansion of the editorial plan, new areas of coverage are added: vertical focuses on pathologies, prevention and the most innovative therapies, clinical trials, etc.
The 24Ore Salute website aims to enhance these features, starting with a modular home page featuring key news, a large video component at the opening and relaunch of the most interactive formats, and a preview of the contents of the sections: Sanità24, Territories, Medicine, Innovation, Research Locations, Businesses and Startups.
I quaderni e i Dossiers di Medicina of Sanità 24 are instead scientific monographs on the main sector topics sponsored by the Client Brand.
From the perspective of traditional advertising opportunities, consisting of display advertising, the section also offers a series of formats suited to hosting branded content. These can be tailored specifically to each client’s needs: the general goal is to generate greater engagement, reach their audience effectively and efficiently, and improve brand image and awareness. We’re talking about branded digital content, digital superdossiers, white papers, branded content podcasts, live streaming, and digital talks. For more details, see the links below.
Il Sole 24 Ore
Salute 24, Pharma & Biotech Report
The Tuesday edition of Salute 24 explores the healthcare ecosystem, from the frontiers of medicine to healthcare policy: how technology is transforming healthcare and the life sciences, and the challenges the National Health Service and its stakeholders face in managing these changes.
Each week, we’ll also provide updates on the latest scientific discoveries and research trends, updates on healthcare policies, and the voices of all the key players in the sector: companies, startups, institutions, healthcare professionals, and patients.
From an advertising perspective, innovative formats called “branded content” are available, representing an evolution from traditional tabular advertising, both in terms of content and graphics. The print content offering includes various types, such as Read About, News Tag, On Stage, and Advertorials. Additionally, dossiers can be created in the newspaper, which are then republished online. These dossiers are created by Il Sole 24 Ore’s most prestigious writers, with the participation of industry experts.
Radio 24
Obiettivo Salute, Speciali Editoriali
From Monday to Friday, Nicoletta Carbone the program Obiettivo Salute give ample space to news from the world of national and international research.
Together with Nicoletta Carbone, the Radio 24 editorial team also produces editorial specials on the programme, dedicated to information, updates and prevention, to mark the main annual events on issues such as diabetes, brain disease and healthy bones.
Alongside programme sponsorship, Radio 24 provides many formats that make up the “content offer” and whose main goal is in-depth analysis of the client’s topics of interest, organised into many aspects, such as the structure of a service offered or a company success story and much more.
The formats of the content offer include: Wiki24, Noi x voi, Save the date, Una soluzione per te, Voce alle trimestrali, Laboratorio di radiofonia, the “le eccellenze italiane” project and the storytelling project. The link below is available for more details.
Furthermore, the contents will also be hosted on the 24 Ore Salute websitee.
Radiocor
Sanità Newsletter
Through its Health Newsletter, Radiocor news agency broadcasts real-time specialist information. This information is useful to healthcare professionals and pharmaceutical companies on the following topics:
- Research
- Science and medecine
- Management, training
Furthermore, it follows parliamentary activity on health policies and provides updates on the relevant legislative framework.
Finally, among the commercial opportunities offered by Radiocor are video interviews, reports, and health observatories.
24ORE Eventi
Healthcare Summit, Insurance Summit
Healthcare Summit: this is a highly institutional and strategic event for the world of Italian healthcare. It is a go-to event in Italy for representatives from the healthcare and pharmaceutical sector and institutions.
Insurance Summit. Now in its 27th edition, it is the reference event for insurance industry players, including those dedicated to healthcare.
In addition to traditional sponsorship options, 24ORE Eventi operates as a content provider and is recognized in the market as a successful event producer. For more detailed information on its offerings, please visit the 24ORE Eventi website: click here.
Italian third-party websites
GreenMe, Giornale d’Italia, Famiglia Cristiana
GreenMe: health and body care reported from the perspective of sustainability and well-being with the environment.
Il Giornale d’Italia Health Section reports on the main facts in public and private healthcare, with a focus on the region and featuring opinions from the main players in the sector.
The Famiglia Cristiana Well-Being Section picks up and develops content from an interactive and multimedia perspective from the newspaper of the same name by the San Paolo Group, a go-to resource for Italian Catholics on issues of health and body care.
It offers many communication opportunities, ranging from classic display advertising to more structured projects connected to developing pharma issues.
International
Foreign market media
The International offer is formed of various economic-financial newspapers that give ample space to issues linked to health.
They all have a strong identity in common that is widely recognised by readers for the quality and authority of their content.
Display advertising can be created in these newspapers in classic formats as well as special projects produced ad hoc based on clients’ needs.
Explore the Worlds
Brand Connect
The tailor-made communication service by 24 ORE System.
This team offers clients creativity, content and an ear to listen to in order to find the best solutions in a cross-media project that uses the most effective resources.
Explore our brands
The tailor-made communication service by 24 ORE System.