The community and platform of the Sole System for the fashion, luxury and design sectors
As one of the most important sectors for the Italian economy, all aspects of outstanding Made in Italy products, fashion, luxury and design are organised across the board with regards to the 24 ORE Group’s subjects, with in-depth analysis both for companies in the sector and consumers.
Dedicated publications are created across all media, from paper to online newspapers, from radio to events, with a platform-based approach, while the content is organised to make it easier for users to find.
Selling advertising space in third-party newspapers has allowed 24 ORE System to reach other audiences across the board that are interested in issues in the two sectors, with a new tone of voice that completes the portfolio of communication opportunities for clients.
Il Sole 24 Ore
Moda 24, Reports and Dossiers
Moda 24 reports on it with a renewed focus: alongside economic-financial analysis, more space is given to interviews with leading figures and reports on current global changes.
Furthermore, there are new columns with information about changes at the top creative and managerial jobs in the sector as well as a section that monitors interesting points and best practices from around the world.
Moda 24 also contains analysis, interviews with leading figures and reports about current global changes.
There are then Reports – in-depth analysis and investigations (together with analysis and interviews) – which enrich the overview of everything that is relevant for the fashion, luxury and design sectors and have an established annual timetable widely recognised by the investor market.
Alongside classic display advertising – from the point of view of advertising opportunities – innovative “formats” are available called “branded content”, which are more advanced than classic advertising, both in terms of content and graphics. The print content offer is formed of: Read about, News tags, On stage, and Advertorials.
Dossiers can also be created in the newspaper (also transferred online). They are produced by the most prestigious names from Il Sole 24 Ore, with contributions from industry experts. To discover them all, please see the link below “Press Branded Content”.
Il Sole 24 Ore.com
Fashion Section, HTSI Section
Moda is the section of Ilsole24ore.com dedicated to the world of fashion and luxury and the entire sector, which has always been a driving force and among the most important for Italy and beyond.
The HTSI section is fully integrated into ilsole24ore.com, but it still keeps the clear distinctive features of one of the most recognised magazines on the Italian and international scene.
There is plenty of content inside that gives space to fashion, cosmetics but also everything outside the sector, from design to art, from auctions to collecting, as well as travel, technology, cars, boats, fine dining and wine.
From the point of view of advertising opportunities alongside classic offers, involving display advertising, ilsole24ore.com also offers a series of formats that can be adapted to feature branded content. They can be designed ad hoc for every client’s needs.
The content offer of Sole24ore.com therefore includes a series of products created ad hoc for the digital side. Generally speaking, the goal of these products is to generate more engagement, to reach its audience in an effective and efficient way, and to improve brand image and brand awareness.
It involves digital branded content, digital dossiers and super dossiers, white papers, branded content podcasts, live streaming and digital talks. Please see the links below for more details.
Magazine
HTSI, Prima Comunicazione, Foster
HTSI is an iconic brand. Founded in Italy in 2014 thanks to a collaboration with the Financial Times International Group which has been publishing the English version of the magazine for years.
It has an educated, high-spending readership that is interested in smart investments in beauty, well-being and personal and social images: fashion and cosmetics, design and art, collecting and travel, technology, cars, boats, fine dining and wine.
Alongside opportunities for planning classic advertising, various formats can be created with the magazine, such as: “advertorials“, “special features” (all editorial content) inside the magazine itself, “created for“, “advertising content” (a digital version is also possible) right up to creating “How to” events that help describe the reality of a brand by using the Magazine’s know-how.
Through a newsletter, HTSI also offers its readers a selection of news to read in their free time or to make plans, with a guide to the most interesting and original experiences all about the good life.
Your go-to resource from fashion to cars and motorbikes, from travel to food, from beauty to the world of art.
Prima Comunicazione (First Communication) is the monthly publication which, with investigative reports, interviews and documentation services, connects people who work, invest, plan and make decisions in the world of the media.
Alongside opportunities for classic advertising, ad hoc communication projects can be designed and created based on clients’ needs.
Foster, a reference point for those who love lifestyle, good living, and good manners, with a keen eye for contemporary elegance, culture, and the pleasure of things done well.
Foster aims to be a reference point for those seeking original, curated, and stimulating content, to read and experience within a sophisticated design.
Radio 24
Live Events, Digital Round Tables (DRT), Podcasts
Radio 24 uses its presence at events and demonstrations as an important opportunity to engage its audience. During these events, programs deemed most relevant to the occasion are broadcast from specially set up stations.
Radio 24’s content offering includes program sponsorships. It also offers various formats with the primary goal of exploring topics of interest to its customers. These formats explore various aspects, such as the structure of a service offered or company success stories.
A new addition to the content offering is the “Radio Lab.” This format directly involves the client in producing an advert at the radio studios. Other available formats, details of which can be found at the links provided, include: Wiki24, Noi x voi, Save the date, Una soluzione per te, Voce alle trimestrali, Progetto le eccellenze italiane, and Progetto storytelling. Note that the “Radio Lab” is mentioned both as a new feature and in the list of formats.
Digital Round Tables (DRTs) can be sponsored, even by a single client. Podcasts can be sponsored or custom-produced based on the client’s specific needs. Further details on initiatives and projects are available via dedicated links.
Radiocor
Interview Videos
Radiocor offers the fashion, luxury and design sector: interview videos aimed at a representative of the Client about the context and the economic and financial scenario in the sector for the Customer’s channels, including the possibility of circulation online.
The features of this format are flexibility, the strong visibility from sharing on social media channels and on the Brand Connect digital hub, as well as the presence of qualified, select writers in the sector.
24ORE Eventi
Luxury Summit, Made in Italy Summit
The Made in Italy Summit examines Italian sectors. It then considers opportunities abroad. Finally, it shares success stories of SMEs operating in export niches.
24ORE Eventi offers traditional sponsorships. There are different levels of participation, such as Main Partner and Official Partner. Furthermore, 24ORE Eventi is a content provider. It is also a successful event producer. The formulas are tailor-made and topic-specific.
It also offers various event experiences. There are live events and interactive24. Also available are live streaming24 and live & digital.
Italian third-party websites
Ilfoglio.it, Fostermag
The Network Web is composed by the sites of the Group ( Ilsole24ore.com and Radio24.it ) togher with the third-party editor’s sites.
The quality of the 24ORE System media portfolio, together with the ability to offer exclusive media, projects and creativity, are the strengths of an innovative and constantly evolving communication offer.
Il foglio. un media strategico per il comparto della moda che raggiunge un target ben posizionato e con buona capacità di spesa. Sul sito è presente la sezione del sito dedicata al settore, «Il Foglio della Moda», con approfondimenti sui trend, le sfilate e le aziende più in vista del settore.
The Fashion & Jewelry vertical of FosterMag, curated by Nicolò Milella, introduces readers to the latest trends: accessories, leather goods, watches, and jewelry from leading brands and exquisite artisans. The Interior & Design vertical, curated by Veronica Orsi, showcases new arrivals and timeless icons in furniture, accessories, decoration, and a touch of architecture.
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International
Foreign market media
The International offer is formed of various economic-financial newspapers that give ample space to issues linked to the fashion luxury and design sector.
They all have a strong identity in common that is widely recognised by readers for the quality and authority of their content.
Display advertising can be created in these newspapers in classic formats as well as special projects produced ad hoc based on clients’ needs.
Explore the Worlds
Brand Connect
The tailor-made communication service by 24 ORE System.
This team offers clients creativity, content and an ear to listen to in order to find the best solutions in a cross-media project that uses the most effective resources.
Explore our brands
The tailor-made communication service by 24 ORE System.