fostermag.com is positioned as the digital version and the main digital touch point of the Foster editorial system.
It stands out for its elegant aesthetics and a remarkable visual impact, a feature that reflects its high positioning in the editorial landscape.
The design is cutting-edge and specifically designed with a “mobile first” approach, ensuring an optimal experience for those who read from smartphones or tablets.
An innovative aspect of this digital touch point is its access system. It adopts an intelligent “no-paywall” that allows full reading only upon registration, which is completely free. The editorial strategy is very focused on quality. Only one article is published per day, but with a rigorous selection that includes only content considered “truly” worthy of being read.
The primary goal is to be read carefully and not just superficially. For this reason, the content is actively amplified. It reaches readers in the digital places where they spend most of their time. For example, the content is spread daily on social media and arrives weekly in the email inboxes of subscribers.
On fostermagazine.it, advertising crowding is deliberately avoided. This strategic choice is designed to attribute the right value to each content present, whether editorial or commercial. The entire project is oriented to producing value.
It helps to significantly strengthen the positioning of brands and promotes product culture within a specifically selected and attentive audience. This digital touch point is not static, but combines different communication strategies. It integrates the typical presence of display advertising with carefully curated content, affiliation opportunities and targeted thematic insights. In short, it represents a complex and quality strategic platform.
Brand Connect
The tailor-made communication service by 24 ORE System.
This team offers clients creativity, content and an ear to listen to in order to find the best solutions in a cross-media project that uses the most effective resources.
