The podcast, a content strategy tool
Based on initiatives of interest or values of the brand, they are built with the client for the client. A product designed and created through a complete consultancy approach, which is produced and distributed on the 24 ORE Group properties and on the main audio distribution platforms.
Branded podcasts can be developed in two different ways:
“Created for” intended for those brands willing to talk about themselves through quality insights and content of editorial relevance. A storytelling that recalls the values of the Brand involved which are combined with the authoritativeness of the distinctive contents produced by the editorial staff of Radio 24 and Il Sole 24 Ore. The inclusion of the brand in audio takes place through a quote at the beginning and at the end of the Podcast. The product is distributed on the website and platforms of Radio 24 and Sole 24 Ore and promoted through a cross-media communication campaign.
“24 ORE PODCAST by Brand Connect” a product that narrates the values of the brand through authorial work entrusted to the expertise of the MEDIA FACTORY of 24 ORE System with the aim to create 100% tailor made content for a client. A new dimension of corporate storytelling – to transform company values and initiatives into authoritative and compelling stories, quoting scenarios, case histories and opinion leaders in a direct way. Distributed on the main audio streaming platforms, by the 24Ore Podcast channels powered by BRAND CONNECT and directly on clients’ channels.
24 ORE PODCAST by Brand Connect
CASE HISTORY – PODCAST POWERED BY BRAND CONNECT PER BANCA MEDIOLANUM “LA VIA VIRTUOSA DEL RISPARMIO”
CASE HISTORY PODCAST POWERED BY BRAND CONNECT “DALLA A ALLA I. SCOPRI COME L’AI STA CAMBIANDO E CAMBIERA’ IL TUO MONDO”
Podcast creato per RADIO24
CASE HISTORY – PODCAST CREATO PER TIM “RITRATTI DI FUTURO – I NUOVI ORIZZONTI DEL 5G”
CASE HISTORY – PODCAST CREATO PER ENI “SEI PASSI PER IL DOMANI”
CASE HISTORY – PODCAST CREATO PER ENTE TURISMO SVIZZERA “SENTI CHE SVIZZERA!”
Podcast creato per Ilsole24ore.com
CASE HISTORY – PODCAST CREATO PER ITALIANA ASSICURAZIONI “I CASI DELLA VITA”
CASE HISTORY – POCAST CREATO PER WIDIBA “PRESENTE! A SCUOLA DI EDUCAZIONE FINANZIARIA”
CASE HISTORY – PODCAST CREATO PER FUJIFILM “LA SALUTE DI DOMANI”
CASE HISTORY – PODCAST IN COLLABORAZIONE CON VODAFONE “DONNE DEL FUTURO 2”
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