The 24 ORE Group, leader in quality information, has always had an internal media factory that produces podcasts and experiments with ever new forms of audio content. Thanks to its editorial expertise, it is able to inform, tell and build customized audio storytelling proposals, providing its Partners with innovative communication opportunities.
Audio language is crucial for building a complete and effective BRAND STORYTELLING. Within podcasts, the “content” is the centre of construction of a product capable of providing EDITORIAL QUALITY AND ENTERTAINMENT at the same time.
Podcasts represent a new way of communicating in the digital age. Indeed, the audio content strategy encompasses all audio content available online. Podcasts are original content with a defined beginning and end. They are available on-demand via the internet. Podcasts are also commonly referred to as edited radio content. These are made available by broadcasters or streaming platforms. In Italy, approximately 12 million people listen to podcasts. This figure represents over a third of internet users.
Podcast audiences maintain a high level of engagement.
Multi-device podcast consumption increases listening opportunities. This allows us to reach the most dynamic segments of the population. The Il Sole 24 Ore Group’s audio content strategy aims for a premium positioning. It consolidates its presence among the business community and expands its reach to different target audiences.
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