Dossiers
These editorial dossiers are created by the best experts from Il Sole 24ORE, which guarantees a high-quality, authoritative product.
The subject of the focus will be shared with the client and pre-approved by the editorial team, which will then develop it completely independently, while guaranteeing the typical valued information and news of Il Sole 24 ORE.
Featuring the word “Dossier” in the top right corner and a section highlighting the topic, dossiers are handled by different editorial teams based on the content:
- Businesses & Regions
- Finance & Markets
- Tax & Regulations
- Plus24
- Sunday
- Authoritative information
- Editorial content
- Topics of interest for the client
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Read about
This original Brand Connect format allows the reader to find interesting information written in typical “Sole 24 Ore” language, including in the display advertising space. This explosion of content is produced by the 24 ORE Group’s Media Factory and integrated into a high-impact visual look suitable for the host section.
“Read about” is a creative format for any clients who want to make use of the communication potential of an advertorial while going up a gear.
“Read about” creatives are designed by the brand connect and the research department both in terms of their graphics and content: the texts are produced in effective, coherent language that meets the needs of the Group’s target audience.
These creatives with a strong graphic impact recall the client’s graphic concept and identity, while the ad hoc created content is original and produced by our Research Department; the graphic format features an image or a coloured background as the backdrop and can also feature the client’s logo or not.
- High-impact creatives
- Ad hoc created content
- Putting the specific subject into context
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News tags
This new format meets clients’ need to make their creatives graphically in line with the host environment. It offers a version with clean graphics for any clients who need to give their content more space.
This format provides an ad hoc frame, a colourful background and a footer with the client’s logo accompanied by a copy or call to action.
- Graphics in line with the Newspaper
- Ad hoc created content
- Putting the specific subject into context
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On stage
This format is intended for any clients who want to communicate content about events and other OTG activities.
It can be used either for events by 24ORE Eventi or by the client itself. It is also a useful opportunity for improving the “live streaming” offered on the Ilsole24ore.com website.
The presence of the client’s logo is guaranteed in the masthead to put the format into context.
- Graphics in line with the Newspaper
- Event reporting
- Putting the specific subject into context
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Advertorials
Advertorials are a means of communication that we recommend to companies that want to promote themselves.
They look like advertising information formatted and produced similarly to a normal newspaper article. The client provides the text and photos required to produce the articles.
There are two different types of advertorials:
- Advertorials provided by the client: the client provides the advert ready for the layout.
- Advertorials by the 24 ORE System: the client provides the text and photos which will be used by our Content Factory to prepare the advert. Production costs are required to prepare the materials.
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Formats by the 24 Ore System
Through the Sole System, the 24 ORE Group is a creation and distribution partner of SPECIAL THEMED ADVERTORIALS with single-subject content linked to industry trade shows or events or cross-sector topics of particular interest or newsworthiness.
In advertorial formats, THEMED SPECIALS become an additional communication tool which Il Sole 24 ORE offers to the main people involved, giving them a voice in a qualified, authoritative environment which, as always, gives a voice to companies.
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Front cover
This is an opportunity to CUSTOMISE copies of the newspaper either in full circulation or as EXTRA-PRINT copies for the number of copies used by the client. The front cover ensures that the client gets high-impact, effective and innovative visibility with the front page created by the 24 ORE Group’s Media Factory with text and photos provided by the client, as well as the second, third and last page with creatives from the client.
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All Brand Connect products
Find out how to reach your target audience by exploring the worlds of 24 Ore System.
The choice of integrated and targeted communication through projects that refer to the worlds of 24 Ore System allows you to effectively reach the target audience.
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The tailor-made communication service of 24 ORE System.