Brand Connect: the strategic partner strategico for brand’s communication
Brand Connect is a customized communications service developed by 24 ORE System, the advertising agency of Gruppo Il Sole 24 ORE. This service is designed to support companies in enhancing their content. A dedicated and highly specialized team combines creativity, quality content, and active listening. The primary goal is to build customized projects within the agency’s most authoritative assets. Our approach is clear and direct: we start with our clients’ specific needs to develop coherent, effective, and distinctive communications solutions. Each project begins with careful listening and translates into valuable content—audio, video, or text. This content is designed and produced to strengthen the brand’s voice in a qualified and credible context.
Stratecial integration as added value
Brand Connect doesn’t just produce content; it strategically integrates it with existing communication strategies. This approach ensures consistency, maximizes visibility, and ensures significant impact for brand messages. The goal is to amplify brand messages in recognized contexts, reaching targeted audiences through the most suitable formats. For example, podcasts are ideal for dynamic consumption, videos for generating a strong emotional impact, while text-based content and infographics are perfect for detailed insights.
Creativity, quality, listening.
These are the three fundamental pillars on which all of Brand Connect’s work is based. Creativity masterfully guides the choice of formats and narratives, making each project unique and perfectly tailored to the client’s specific needs. The quality of the content and authoritative contexts are guaranteed by the high standards of the Il Gruppo Il Sole 24 ORE. This high standard, in fact, transforms every piece of content produced into a powerful tool for brand reputation. Finally, listening is the foundation of every solid and lasting relationship. Thoroughly understanding the client and their real needs is, therefore, the first and essential step in building truly effective communication projects.
Concrete results, success histories
Over time, Brand Connect has completed numerous projects that have become true industry benchmarks. Our case histories demonstrate our proven ability to transform partners’ needs into campaigns that are not only effective, but also easily recognizable and fully aligned with established communication objectives. In short, Brand Connect is much more than a simple service: it is a valuable strategic ally for companies. We offer superior content, completely customized solutions, and excellent editorial support. Because, ultimately, telling a brand story well means making it stand out in the right way, in the right place, and above all, with the right voice.
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