Through the 24 ORE Group’s media, the main publishing group in Italy specialising in the economy, finance and professional publications, 24 ORE System enjoys the largest platform of content and services for both B2C and B2B finance.
This platform is aimed at a highly qualified target audience and at different relevant communities, with distinctive, authoritative content.
Any topics linked to finance and saving are developed not just on the entire platform formed of the Group’s media but also in the third-party media in the portfolio at the agency.
The aim of the platform is to create a go-to resource for all the main players through high-quality, exclusive content. The multimedia aspect and the integration also bring high added value because they make it able to reach companies, institutions and professional categories and, at the same time, the market and consumers.
Il Sole 24 Ore
Finance&Markets, Reports, Plus24
Since 1865, the newspaper has been a comprehensive, in-depth analysis tool for issues linked to financial markets and finance in general, both nationally and internationally.
The Finance&Markets section (Finanza&Mercati), which is one of the three historical core features, offers a selection of the main events of the day and the most important current trends on the markets, from global macroeconomic trends to small Italian caps.
While Reports – compared with the newspaper’s core informative nature – involve in-depth analysis and offer investigations (together with analysis and interviews) which provide an overview of everything that is relevant and have an established annual timetable widely recognised by the investor market.
The offer is enhanced by: Plus24, the savings magazine, an essential tool for savers and savings professionals (consultants, advisers, etc.). Every Saturday, it is the weekly go-to resource for savings and personal finance and through investigative reports, in-depth analysis, focuses and charts, it helps families and investors with assessments to best manage their economic resources.
Finally, the Best Return Award (Premio Alto Rendimento) is the recognition given by Il Sole 24 ORE to management companies and mutual investment funds that have been able to combine the best risk-return ratio, based on selected criteria.
Alongside classic display advertising – from the point of view of advertising opportunities – innovative “formats” are available called “branded content”, which are more advanced than classic advertising, both in terms of content and graphics.
The print content offer is formed of: Read about, News tags, On stage, and Advertorials.
Dossiers can also be created in the newspaper (also transferred online). They are produced by the most prestigious names from Il Sole 24 Ore, with contributions from industry experts.
To discover them all, please see the link below “Press Branded Content”.
Il Sole 24 Ore.com
Markets and Finance Section, Personal finance by Plus24, Podcasts, Fintech Newsletter
Ilsole24ore.com is the 24 ORE Group’s digital access channel for economic and financial services and content.
Markets (Mercati) is one of the most visited sections of the website and allows users to stay up-to-date in real time about the performance of stock and bond markets by offering a selection of the most significant trends around.
The Finance section (Finanza) complements and enhances the specific issues dedicated to the world of finance at Sole24ore.com thanks to content and in-depth analysis on Italian and international listed companies.
It is worth mentioning the sub-section on Fintech and Start-Ups.
Personal finance by Plus24 (Finanza personale by Plus24) digitally strengthens the “Plus24” brand which is already a go-to resource for savings and personal finance. This section creates greater synergy between the paper and digital editions partly thanks to a “more structured informative platform”.
The “Market Mover” (news that moves the markets) and “Crypto” (information and education for a better understanding of the risks and opportunities involved in a new frontier of finance) podcasts are the jewels in the crown for finance reported in an unprecedented and incisive way by Il Sole 24 Ore journalists.
Lastly, Fintech+ is the weekly newsletter (Friday) by Il Sole 24 Ore dedicated to the world of financial technology. It is a tool needed by workers in the sector and savers.
Ilsole24ore.com offers advertising opportunities. In addition to traditional display advertising, it offers branded content. These formats are customizable for each client. The goal is to increase engagement.
The goal is also to effectively reach the audience. In general, the aim is to improve brand image and awareness. Among branded digital content, we find digital dossiers and super dossiers. White papers and branded content podcasts are also available. Live streaming and digital talks are also offered. For more details, please see the links.
Radio 24
Borse in diretta, Due di Denari, Investire informati, Focus Economia, Voci d’impresa, Digital Round Tables (DRT)
Among the financial programs, “Borse in diretta” stands out for updates on world markets and “Due di Denari” with Debora Rosciani and Mauro Meazza who discuss topics related to money management, taxes, work, home and family. “Focus Economia” is the daily program offering in-depth economic and financial analysis hosted by Sebastiano Barisoni with contributions from Il Sole 24 ORE. “Voci d’impresa” gives space to entrepreneurs and companies.
The schedule includes several Digital Round Tables (DRTs) dedicated to finance.
More details on the content offer formats can be found at the links below. They include: Wiki24, Noi x voi, Save the date, Una soluzione per te, Voce alle trimestrali, Laboratorio di radiofonia, the “le eccellenze italiane” project and the storytelling project.
Radiocor
Notiziari tematici.
Real-time financial, economic and political information from Il Sole 24 ORE is entrusted to themed Newsletters by Radiocor: Finance and much more, Energy, Food, ESG, EU Funds, Health, Real Estate, Local Bodies and Public Administration, and Law Firms, with the possibility of customising them with a tailor-made offer.
24ORE Eventi
A wide range of events
24ORE Eventi offers an extensive schedule
dedicated to the world of finance, which is comprehensively addressed: from asset management to technological innovation in finance, from the insurance market to ESG issues.
In addition to the classic sponsorship possibilities, 24ORE Eventi presents itself as a content provider and is recognized on the market as a successful event producer.
To find out more about the offers, visit the 24ORE Eventi website: click here.
Italian third-party websites
Dagospia, GreenMe, Il Foglio
The digital network offers several properties with sections dedicated to finance. Dagospia is a reference for financial and economic news previews. GreenMe addresses green economy issues in the financial and energy world. Il Foglio analyzes the economy with a liberal approach, focusing on industrial sectors. Communication opportunities include display advertising and broader financial projects.
International
Financial Times, Les Echos, El Economista, Finansavisen, Vedomosti
The International offer is formed of various economic-financial newspapers that give ample space to issues linked to finance.
From the Financial Times, the biggest economic-financial newspaper with an international circulation, to Les Echos released in France (and the Investir weekly publication), along with El Economista in Spain, Vedomosti in Russia.
They all have in common a strong identity that is widely recognized by readers.
Display advertising can be created in these newspapers in classic formats as well as special projects produced ad hoc based on clients’ needs.
Explore the Worlds
Brand Connect
The tailor-made communication service by 24 ORE System.
This team offers clients creativity, content and an ear to listen to in order to find the best solutions in a cross-media project that uses the most effective resources.
Explore our brands
The tailor-made communication service by 24 ORE System.