| Format | GIF – JPG – HTML4/HTML5* |
| Dimensions | 728×90 px |
| Size | 50 kB max |
| Tracking | HTTPS ONLY Imps pixel: Yes Click command: Yes |
| Note | If the format is for TIM, tracking and redirects must be in HTTPS |
| Total redirects | HTTPS ONLY JavaScript code accepted. The iframe tag might be requested if necessary |
| *HTML4/HTML5 | p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica; color: #000000} Creatives made in HTML4 or HTML5 must ONLY come in the total redirects |
