Volkswagen chooses the “winter” of 3bMeteo proposed by WebSystem 24, for the lauch of Passat Alltrack four-wheel drive Motion.

The “Winter” overlayer created for 3bmeteo desktop and mobile in collaboration with Adform, partner of Websystem 24 for the creation of rich media formats, is one of the several meteorological formats (Summer and Fall Overlayer) thought for 3bmeteo with the aim of allowing advertising investors to adapt their creatives depending on the weather in the different seasons.

The Winter overlayer for mobile also creates engagement among the users, who can interact with the brand: by opening the overlay in full screen, the user can “shake” the mobile and activate the rich media cleaning the creative from the snow and showing the new Passat car.