The Sole 24 Ore fashion-luxury system for Pitti 2020

On the occasion of the 97th edition of Pitti Immagine Uomo, from 7 to 10 January 2020, the 24 ORE Group is present with the Fashion-luxury System for a complete and integrated offer with high added value for the industries in the sector.

From Tuesday 7 January 2020, Il Sole 24 Ore will be on newsstands with the Pitti Uomo Special, a thirty-page study dedicated to men’s fashion to offer a picture of the trend of the sector and the strategies on which operators focus, paying particular attention to the race for exports mainly to non-EU markets.

Within the Special, a focus on the events and initiatives scheduled during the event, alongside an updated guide with the trendiest addresses of green and gourmet Florence for nightlife lovers who want to have fun and relax during the days of the show and the list of unmissable events in the fortress and in the city. And finally two page-showcases with new eyewear and beauty trends for men.

The special will also be repeated online on the website, enriched with updates from the event in real time.

Also on January 7, the new issue of the IL magazine, the men’s magazine of the Sole 24 Ore, will also be on sale at the newsstands with the Pitti Special, all the best for the successful man: a focus on all the must-haves of the spring-summer wardrobe created as a real author Portfolio. Services on the world of cars, technology, sports, and watches.

How to Spend It

Friday 10 January always on newsstands with Il Sole 24 Ore, the new issue of How to Spend It, dedicated to sports, adventure, elegance and men’s tailoring.

An exceptional model for the fashion shoot, strictly for men: the actor Josh O’Connor, the “Prince Charles” of The Crown, who exclusively for How to Spend It, posed for the photo shoot, trying his hand in a climber gym. In addition, in view of the Art Biennale in São Paulo, Brazil, the issue proposes an interview with its Italian curator, Jacopo Crivelli Visconti.

And if for male elegance the no season garment par excellence is the bomber jacket, there is also a focus on the “male” for her, the classic suit. Finally, a curious sensorial interview with one of the best known “noses” in the world: Jean Claude Ellena.

The comunication

For the entire editorial proposal linked to the world of luxury men’s fashion, in the days of the event from 7 to 10 January, a targeted delivery activity is planned at the 4/5 star hotel in Florence, as well as within Fiera Pitti. All editorial products will be supported by a press and digital campaign on the 24 ORE Group media.

Furthermore, 24ORE System, the 24 ORE Group advertising agency, will be present at Pitti Uomo with a corner where the Pitti Uomo del Sole 24 Ore Special will be distributed alongside How To Spend It, IL and 24HOURS magazines and the foreign magazines under concession for to luxury, fashion and lifestyle brands.