The power of the voice

A matter of hertz and decibels. It is enough to alter high and low tones to make a speech more convincing and attract more votes.

In the time of Alexa and Siri, the vocal cords play an increasingly crucial game. The new issue of IL, the male of the Sole 24 Ore, on newsstands with the newspaper Friday 22 February, covers the power of the voice of the most powerful man in the world, Trump.

Because the voice is the most persuasive and compelling tool in communication: powerful enough to influence a vote, attractive enough to be used to send an invitation (no longer the card therefore also ecologically sustainable!), persuasive enough to raise the credibility index despite the content. The voice is now an infrastructure for connecting the different devices that enhance it and today more than ever with the power of the voice we also control objects. And if the voice is at the center today to express our needs, IL tells you what to do.

In the new issue there are always the following services: fashion, serietv art, cinema, car music, glasses, technology and watches. And the specials: from the war to the night and why sleeping is always more difficult, to the special glasses where fashion is at first sight, from the special where it is forbidden to type I accept for listening hackers. But not only.

The new issue of IL is supported by a press campaign in the newspaper and an organic social campaign (Facebook and Instagram) with dedicated posts. In addition, the magazine is available for consultation for subscribers within the Sole 24 Ore app.

For more information on planning the magazine: