The new Issue of How To Spend It dedicated to fashion
Will be distributed with hostess at the FAI event “A breath of spring” that will be held on Saturday 2 and Sunday 3 March at Villa Necchi Campiglio.
The digital fashion showcases reach record numbers: one every 0.7 “. Fashion, on and offline, is the theme for the opening of the new issue of How To Spend It out with Il Sole 24 Ore from Friday 1st March.
Nicoletta Polla Mattiot, the head of the glossy magazine, interviewed Federico Marchetti, the founder of Yoox, the mind behind the global luxury fashion giant that travels on the internet (today Ynap Group), to catch its secrets and the state of things. For Marchetti “timing is everything”.
The numbers seem to agree with him: 3 million customers active in 180 countries and 2.5 billion dollars in turnover in 2017, more than half of them via mobile. With the formula I see I buy, I try (or return) times have been shortened to the speed of a click.
On the cover there is an avatar instead of a model. On How To Spend It, as in any number, in addition to fashion services, there is no lack of focus on beauty (in this number precious night masks during sleep and facial gymnastics during the day), Globetrotter that reveals restaurants – gardens, roof – bars and souks in the cities, Tecnonauta and many other columns with addresses and appointments not to be missed. The campaign to support the exit produced by Simonetti Studio is planned on the means of the 24 Ore Group.