The new faces of fashion
The challenges of made in Italy. On the special issue of How To Spend It, fashion speaks Italian and is less than thirty years old. It is dedicated to Made in Italy entrepreneurship, just a few days before the Milan Fashion Week, with an investigation into the large family companies where the second, third and even fourth generations appear to collect the creative and managerial DNA with a surplus of attention to digital and sustainability.
Not just generational steps: on How to Spend it, a special interview with Daniel Lee, the 34-year-old designer who signs the new Bottega Veneta course. Another young man, included in the list of the thirty most influential under 30s on the planet for technology and innovation, is Davide Dattoli: in his interview he talks about “the luxury algorithm”.
The overview on the clothes and accessories trends of the new season also pays special attention to the excellence of Made in Italy. Waiting for the focus on international fashion scenarios, which will be on newsstands next March 13 with the special issue A Passion for Fashion.
In support of the new issue, a planned communication campaign is planned in the Group’s media and visibility activities on the newsstands channel.
How To Spend It was released on Friday 14 February with Il Sole 24 Ore.
For more information on planning: firstname.lastname@example.org