System acquires adv for Dopcast content collection

The new podcast and vodcast manufacturer, born from the collaboration between Sony Music Italia and the communication company MNcomm, is called dopcast. The project offers original content with an editorial line that focuses on talent besides stories, and the themes range from music to costume, from TV to current affairs, from crime to food, to lifestyle.

The distribution of dopcast content, explains a release, is entrusted to Sony Music Entertainment and will reach the main digital distribution channels of podcasts: Apple, Podcasts, Spotify, Google Podcasts, Castbox, Overcast, Pocket Casts, Podcast Addict, Stitcher. In addition, the vodcastv version of the story will often be conveyed through the social and youtube properties of the artists involved, to increase the user base of the content and to increase the interest of companies, another key element of the dopcast business model. The aggregated data that derives from it, in fact, outline a wider and more measurable audience of appeal for those brands that appear for the first time in the world of podcasts.

The advertising collection of this initiative is entrusted to the 24 ORE System advertising concessionaire, led by Federico Silvestri, who manages the collection for the means of the 24 Ore Group and a selected network of third-party publishers of both paper and digital quality, national and foreign .

Dopcast is also on social networks on the Facebook page – and on Instagram – The official hashtag is #dopcast.

For more information on planning: