Pitti Uomo. Tuesday a Special with Il Sole 24 Ore
Italian men’s fashion closes 2018 with conflicting results: if, in fact, the downturn in domestic consumption continues (-4.8%), exports (+ 4.9%) grow, especially towards non-EU markets (+10 , 4%) with China recording a record performance.
The 96th edition of Pitti Uomo will be the mirror of this situation, but also of market changes and the new challenges facing the sector. The menswear show will be staged at the Fortezza da Basso in Florence from 11 to 14 June with 1,220 brands, 45% of which from abroad, presenting the collections for next spring-summer.
The Pitti Special on newsstands with Il Sole 24 Ore on 11 June tells the stories and development strategies of the leading companies. Thirty pages dedicated to companies that increasingly look abroad and digitally between rebranding, rediscovery of archives, industry 4.0 and expansion of the offer and characterize their proposals between innovation, sustainability and tradition.
The Special contains a focus on special events and initiatives, starting with the exhibition celebrating the thirty years of Pitti Immagine, «Short Male Fashion novel» (12 June – 29 September) curated by Olivier Saillard at the Fashion Museum and of the Palazzo Pitti Costume. Or “Florence calling” the Salvatore Ferragamo fashion show that chooses Florence and Pitti Uomo as the ideal stage.