Over 200 clients have chosen the 24 Ore Group
To communicate during the Design Week through the cross-media platform that the publishing group with all its resources – from the newspaper to the site, from magazines to the radio, from events to 24-hour Live Mudec to digital products – has made available to clients allowing them to reach over 9 million and three hundred thousand individuals in the sector, creative and design enthusiasts who live the Fuorisalone in the city every year. An audience that sees only 12% of overlapping targets (Data source: Audipress 2018.3, RadioTER year 2018, Audiweb January 2019, TSSP 2018). An announced success, thanks also to the Design Report attached to the newspaper on the first day of the opening of the event, with a special distribution on Milan with a personalized cover created for FederLegnoArredo.
In addition to the Il Sole 24 Ore Design Report, he devoted both the pages of the Economy and Businesses and the pages of Friday to the design market and its trends and consumption. Fashion and Sunday. Lifestyle, both before and during the event. To these were added the periodicals “IL – the masculine of the Sole 24 Ore”, which dedicated to the Design the Coverstory of the April issue with further study on the IL website and “How To Spend It”, which he published for the second year the special edition “Superior Interiors” entirely dedicated to furniture and design, distributed in the main 5-star showrooms and hotels in Milan and at the Mudec-Museum of Cultures in Via Tortona, one of the historic districts of Fuorisalone.
Excellent results also for Radio 24, also present this year at the Salone del Mobile with its studies at the Rho fair. Many broadcasts have been broadcast by the Salone: Due di denari (by Debora Rosciani and Mauro Meazza), Focus on economy (by Sebastiano Barisoni), Tutti convosito (by Carlo Genta), Effetto Giorno (by Simone Spetia), Radiotube (by Marta Cagnola), I Padrieterni (by Federico Taddia and Matteo Bussola) with the most diverse cuts to tell the many facets of the most global event in Milan and many visitors to the fair and listeners who interacted on the radio’s social networks.
Privileged access point The site of Il Sole 24 Ore recorded over 37,000 browsers in a week on the dedicated Dossier, which every day published the guide to one of the districts of Fuorisalone with events not to be missed, told the news in real time presented at the fair and functioned as a point of access to all the information of the Group for the Design Week collecting all the contributions of the editorial offices of “IL”, of the pages Fashion and Lifestyle, of the Design Report, and so on.
Not only that, the social media channels of the Sole 24 Ore – first of all Instagram – told the most glamorous and worldly side of the Salone with an innovative language, photo reportage of the most important events and IG stories. The events Three Fuorisalone events organized by the 24 ORE Group: the presentation of the ebook “Women of Design and Architecture” at the MUDEC, curated by 24ORE Live together with AlleyOop, saw the participation of some of the designers and architects protagonists of the volume and had ICCREA and Mionetto as a sponsor.
The second edition of the e-book can be downloaded for free on www.ilsole24ore. com by the multi-signature blog of the Sole 24 Ore Alley-Oop, has already registered 3,000 accesses. Also at the MUDEC was the conference for the finissage of the exhibition produced by 24 ORE Cultura “A Visual Protest. The Art of Banksy ”which closed its final weekend at the Salone del Mobile and was attended by the Councilor for Culture of the Municipality of Milan, Filippo Del Corno.
Furthermore, the magazine “How To Spend It” was the protagonist of an exclusive invitation-only event organized in partnership with Fantini Mosaici | Marbles and dedicated to the importance of manual work. The Mudec was also chosen by Alessi to present during the Design Week the exhibition project ‘A new moka is blooming’: an exhibition, a visual installation and a ‘mokeria’ space dedicated to the launch of the new Moka designed by David Chipperfield, l “father” architect of the MUDEC.
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