Milan Fashion week with Il Sole 24 ORE
Il Sole 24 Ore renews and reinforces the appointments dedicated to the fashion sector.
Many news: every Friday the weekly analysis with .Moda, the pages of Speciale Sfilate in the newspaper, increase the vertical Reports and Specials during the year and the Moda24 online channel is enriched by the sections “Innovation” and “Stories of business” and grow in video and photogallery numbers.
The Fashion System of Il Sole 24 Ore is renewed and strengthened from this week in conjunction with the launch of the Milan Fashion Week. The newspaper, which every day tells the business of the fashion industry and its evolutions on the pages of Finanza & Mercati and of Economia & Impresa, dedicates new spaces and increases the opportunities for telling and analyzing the sector in all its forms, both on the occasion traditional appointments with the main fashion shows and in other dedicated moments throughout the year.
The “point” on fashion
The first novelty sees the advance to Friday of the weekly appointment with the pages of .Moda, out in place of .Marketing that moves on Saturday, where every week tells the economy of the fashion system and its supply chains. In addition, fashion will be featured on the pages of the newspaper on the occasion of major events with the fashion shows. It starts right from the Fashion Week in progress this week in Milan: on Il Sole 24 Ore today (Wednesday 20 February), the publication of exclusive Airbnb data on foreign presences, tomorrow the story of the first day of fashion shows to continue with the Special . Friday February 22nd and Sunday evening 24th.
The themes of luxury, fashion, creativity, design and high-end craftsmanship will then be featured throughout the year in a series of Specials that will go alongside the usual Annual Reports of the Sole 24 Ore: to the Reports on Watches and Design will be joined by the Specials on Beauty, Accessories and Jewels, providing advertisers with a new visibility opportunity that boasts 6 annual publications attached to the newspaper.
Digital and disruptive
The news does not end here. Even the digital front of Il Sole 24 Ore is enriched and increases editorial content and multimedia contributions dedicated to the fashion world. Two new sections, “Innovation” and “Business Stories”, and more videos, photogallery, analysis and in-depth analysis: Il Sole 24 Ore Moda24 online channel evolves and strengthens, aiming to be the platform to tell all that is “Disruptive” for the sector and that, as such, can shape its future.
Space for different themes
With the “Innovation” section, therefore, attention is increased to the relationship between fashion and cosmetics with the digital world and new technologies, with its repercussions on the production chain, on retail, on the relationship with customers, also through the selection and story of start up. More space also for sustainability, environmental and social, an increasingly strategic element for a long-time industry committed to reducing its impact on the planet. With “Storie d’impresa” the story of the manufacture of the fashion and beauty system continues, the excellences of the made in Italy but also the international ones, through the meetings with the entrepreneurs, the survey of the company strategies, the numbers.
Moda24 also becomes more multimedia with an enriched proposal of videos, articles and photogallery that explain the sector through images. In the “Fashion shows” section there is no lack of photogallery and reviews of women’s and men’s collections during Fashion Weeks. The periodical How to Spend It, a magazine dedicated to luxury and lifestyle born from the prestigious collaboration with the Financial Times, which has been enriched since 2018 by the dedicated supplement, adds value to the entire offer of the Sole 24 Ore Fashion System.
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