Integrated platform fashion system
24ORE Group: from newspapers to periodicals, from the website to the radio all at the service of the fashion system. Extra edition of the special women’s fashion shows of the newspaper in Italian and English distributed during Milan Fashion Week. Campaign in support of the products.
The platform of the Sole 24 Ore Fashion-Luxury System opens the curtain and comes out on newsstands in the month of the fashion shows, from New York to London, from Milan to Paris, with complete and integrated information offer, with high added value for the industries fashion.
The first appointment is Friday 14 February with the special issue of How To Spend It which comes out a few days after the start of Milan Fashion week, from 18 to 24 February, completely dedicated to the Made in Italy fashion. Also on Friday 14th, great space and attention in the newspaper with .Moda, which dedicates insights to the business of the sector and its evolutions, starting from the news more linked to the economic situation and the economy of fashion. As always, companies in the sector listed on the stock exchange will also have space reserved for Focus Economia, the transmission of Radio 24.
On Tuesday, February 18, the appointment is with the Women’s Fashion Show Special, with over 30 pages of insights on the main themes that cross the Italian and global fashion system, from sustainability to omnichannel, passing through the new generational targets. And again: the Special presents the product innovations of the main Italian and foreign brands for spring-summer 2020, alongside them with curiosities and the best outfits seen at the fashion shows. The Women’s Fashion Show Special will also be published in English. IlSole24ore.com will offer multi-daily updates from the catwalks in the Fashion channel, with galleries, photos and videos of the happenings and reviews.
But not only that: on March 13, A Passion for Fashion will be on the newsstands entirely dedicated to the fashion of international companies. The How To Spend It Fashion Special, A Passion for Fashion, presents the product news of the main and most important foreign brands, and everything you need to know from the Fashion Week shows in New York, London and Paris dedicated to fashion: the most beautiful shows, looks and accessories, street style, trends, models, backstages and with it the new collections. And not only.
In support of the products of the Fashion-Luxury System of the Sole 24 ORE integrated platform, planned communication campaigns are planned in the Group’s media and visibility activities on the newsstands channel.
The Special Women’s Fashion Shows of the newspaper, will have an extra edition in Italian and English and will be distributed in over 40 locations, where the main fashion shows and in the streets of the Milan fashion district (Montenapoleone circuit) are held. Furthermore, the presence of the Group’s publications is expected in over 100 hotels in Milan and will be delivered to Italian and foreign buyers. The distribution will also be widespread at White Woman, the trade show for emerging brands and to all exhibitors (over 500), to the public present. A dedicated corner will be set up inside the fair with the presence of all the fashion offer of the Sole 24 Ore.
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