Il Sole 24 Ore gives “more value to information” with the institutional campaign dedicated to #LeParoleDelSole and calls on its readers to contribute to social media.
A multi-subject campaign planned on all the media of the 24 ORE Group accompanied by an external communication activity with billboards in the center of Milan, by maxi LEDs positioned in the large stations circuit in the cities of Milan, Rome, Turin, Florence, Bologna, Naples, Venice , from billboards in the Milan Linate, Milan Malpensa and Rome Fiumicino airports, from the customization of the back of buses in the city of Milan and from a street advertising activity.
It is with this important planning that Il Sole 24 Ore returns with an institutional campaign to support the centrality of the value of information, both in the professional and personal sphere, and its commitment to reliability and completeness, a key element of its relationship with readers with the aim of providing verified and in-depth news and offering a reliable tool to understand the facts behind the news, understand the causes and make their own opinion.
“Rac-contare”, “ante-fatto”, “pre-vedere”, each of the chosen words expresses one of the concepts that constitute the soul of the Sole 24 Ore: the deepening of the meaning of the numbers, the understanding of the causes behind the facts, the study of today’s events to understand what effects they will have on our tomorrow.
The campaign is also accompanied by an activation activity on the social media channels of the Sole 24 Ore – Facebook, Twitter, Instagram, LinkedIn – with the aim of directly involving readers, calling them to share their information words with the hashtag #LeParoleDelSole.
The initiative, which is already generating a lot of enthusiasm with hundreds of proposals received by the editorial staff, will then continue with further appointments of direct involvement, starting from the revival of the user-generated logic campaign, with new creative subjects developed with readers’ favorite words, and guided tours of Milan’s rotary presses, to discover the place where #leparoledelsole takes shape, giving life to the daily newspaper that is available on newsstands.
It will be possible to sign up for one of the guided tours by following the instructions online on the website and on social networks or directly through the qr code visible in the graffiti on the ground present in the first circle of Milan.