The beauty. An endless journey. An exclusive event and a collector’s edition to celebrate 100 covers.
On newsstands Friday 18 February.
An important communication plan: from the digital and social press campaign to an exclusive evening in the metaverse of How to Spend it.
Many events, news, appointments and special initiatives. From the magazine’s multichannel platform a new NFT full of surprises and prizes. 100 cover, 100 How to Spend it!
Born in 2014, created in partnership with the Financial Times, How to Spend it, the monthly magazine of Il Sole 24 Ore directed by Nicoletta Polla Mattiot, has been unique on the Italian market since its launch, both for its editorial formula and for male-female target, both for the quality of paper and printing with large format, to tell the best as an expression of refinement as opposed to standardization.
How to Spend it becomes immediately the reference point for creativity and high-end lifestyle and, enriched by the special vertical “A passion for fashion” and “Superior Interiors”, an unmissable opportunity for partners interested in intelligent investments in beauty and well-being. In 2020 it grows in the offer by also launching a multimedia platform that develops, alongside the site, app and social media, a line of podcasts, a collection of on and off line events, a series of books and, most recently, an original NFT edition (non fungible token) which has accompanied every issue since September.
And now, with the next issue to be released on Friday 18 February with Il Sole 24 Ore, How to Spend it celebrates number 100!
Many news, appointments and special editorial initiatives that will gradually intensify, involving readers on the site and on social networks until the appointment at the newsstands to celebrate this important milestone is reached. Capsule collections, video series, round tables, creativity competitions, experiences reserved only for How to Spend it readers: the new NFT, in a special edition, will be released with issue 100, with exclusive prizes and digital works of art for the readers.
To celebrate and accompany this unique and collectible occasion, an important communication campaign has been planned on the press, digital and social media of the 24 ORE Group.
In Milan, the initiatives continue with digital billboards in the main newsstands and starting from 8 February How to Spend it will be the protagonist of a maxi billboard in the center of Milan in the Corso Vittorio Emanuele II – San Babila area. Not only.
The highlight of the initiatives will be an exclusive evening in the Metaverse, organized the day before the magazine’s release, to celebrate this special event together with the partners: guests will be able to be inspired and transported to the worlds of the How to Spend it Metaverse Experience. The space, totally immersive, will have a schedule of video-projections all about the number 100 to experience the 10 worlds of How to Spend it that distinguish the magazine in the Metaverso Experience: starting from fashion, between atelier and craftsmanship, to engines, to cars and boats, from beauty and wellness to food and hotel excellence, to design and art, up to high jewelery and watchmaking.
The pleasure of returning to face-to-face experiences becomes part of a story in which the How to Spend it digital platform, fully integrated within the Sole 24 Ore online world, will allow the initiative to be extended to a wider audience, with live references from the How to Spend it metaverse through real time content and a final video storytelling. The world of How to Spend it, unique, where everything is immersive experience and “talent for doing”, is the real and global world, where the magazine with an international vocation always maintains the focus on Made in Italy excellence. Vitale Barberis Canonico, The Merchant of Venice, Cipriani Food have chosen to celebrate number 100 of How to spend it as exclusive partners of the event, together with the magazine. “We are very happy with the enthusiasm with which the market has welcomed the number 100 and the initiatives designed to celebrate it.
The advertising sales of the newsstand issue was a great success with over 50% of advertising crowds and the presence of the most prestigious brands in the fashion, jewelry and watches, design, beauty and luxury food & beverage and auto sectors. A special thanks to the exclusive partners who have joined the special event that will be held close to the issue of number 100” comments Federico Silvestri, General Manager of the 24 ORE SYSTEM advertising agency who adds:” An immersive event that confirms the winning vocation of How to Spend it to offer partners an exclusive digital platform, capable of enhancing the brand experience to accompany customers through innovative paths and extraordinary and highly qualitative contents “. Stay tuned: # HTSI100
For more information on planning: info.system24@ilsole24ore.com