IL June issue

Travel in the past, in the future, in the mind. On the issue of IL, the male of the Sole 24 Ore, various itineraries are told, which have nothing to do with tourist stereotypes.

Behind the scenes of Naples, from Posillipo to Bagnoli, chasing dreams. From Lake Baikal to the cryopreservation centers, hunting for immortals. In the genetic archives of Rome, in search of assassins, for a new episode of Storiacce.

The Glocal section opens with a report from the Loire, where a treatment center helps French police officers in difficulty: between stress, risks and insults, they see an increase in the number of colleagues who commit suicide. Always from France comes the idea of ‚Äč‚Äčopening the neighborhood gatehouses: they offer services to citizens, they become meeting points and in Milan they land in covered markets. Among the cultural events: the awaited TV series comes, based on the eponymous novel by Neil Gaiman and Terry Pratchett, Good Omens with the English champions Michael Sheen and David Tennant.

But also the exhibition Bruce Nauman: Rooms, Bodies, Words at the Picasso Museum in Malaga, witnessing the interest in light as an art material that also transpires from the fashion reportage of this month of IL, set among Dan Flavin’s installations inside the Cardi Gallery in Milan. The men’s Il Sole 24 Ore will also be distributed at the next Pitti Uomo. Campaign signed by Simonetti Studio and planned on the 24 ORE Group’s vehicles to support the release.

The magazine is on newsstands as of Friday 31 May 2019.

IL represents an irreplaceable choice in a successful planning for brands that appeal to a male target of a high demographic and social profile, a professional who seeks, even during the weekend, the deepening but also the latest entertainment news and opportunities for self-assertion.

A target strongly oriented towards technology (142), which is a great traveler, both for work reasons (158), and for tourist reasons (138), heavy user of cars, who loves to drive (128 ) and particularly attentive to the brand (140) and advertising (162).

Source TSSP 2018B Target man reader Sole24 Ore- Concentration Indices.

For more information on planning in the magazine: info.system24@ilsole24ore.com