The unique product in the Italian market, with large format and visual impact, presenting and selecting the best of luxury, lifestyle and delights. 500.000 readers per issue with increasing habitualness, who choose the magazine as a relaxing entertainment to read and to look at with pleasure at home, during leisure time, away from the stress at work.
This is the description of the monthly magazine How To Spend It (the monthly magazine of Il Sole 24 Ore) resulting from a detailed Gfk survey, carried out over a period of 5 months (from January to May 2016). A significant number of interviews; the quantitative survey has involved a representative sample of 10000 Italian people through an opitimized tablet for the interview.
Moreover, a qualitative survey has been carried out on effective and potential readers of the magazine and on responsibles of media centers through 66 personal interviews.
Two years after the launch of the monthly magazine of Il Sole 24 Ore, the survey reveals a strong positioning of the brand, with an audience with high distinction and a very specific profile. The readership of How To Spend It is dynamic, engaged, aware with higher socioeconomic status – the economic elite of the society – with high cultural level and diversified interests.