Big Audience for the event: “Made in Italy: the restart”

Over 28,000 users connected in three days. The 2021 edition and the Partners participation have already been confirmed.

Silvestri, General Manager 24 ORE System and AD 24 ORE Events: We believe that this initiative is destined to become the reference point and the barometer of the entire supply chain linked to our country’s exports.

Ridding, CEO FT: This event marks a new phase of the close collaboration between the Financial Times and Il Sole 24 Ore.

Cerbone, Ad Gruppo 24 Ore: With Financial Times we will continue to create editorial products like today’s,

“MADE IN ITALY: THE RESTART – The relaunch of the Italian economy in the post-Covid world”, the three days of digital events resulting from the partnership agreement between ll Sole, ended with an extraordinary success in terms of audience and high profile holdings. 24 Ore and Financial Times for the relaunch and restart in the world of Made in Italy excellence.

Over 28,000 followed the work of the three days, with the peak of over 10,000 people on the opening day of Tuesday 6 October and an average of 9,000 users connected in the following two days. The event was followed by a high-profile BtoB audience made up of entrepreneurs, managers and professionals.

An exceptional audience that confirms the quality of the parterre of the event and the topics covered. 62 speakers attended, 14 representatives of the highest institution offices, over 40 top managers and entrepreneurs who represent Italian excellence. Among these, the Ministers Luigi Di Maio, Stefano Patuanelli, Paola De Micheli, Paola Pisano, Dario Franceschini, the Governor of the Bank of Italy Ignazio Visco and the President of Confindustria Carlo Bonomi.

The event was opened by the message of the President of the Republic Sergio Mattarella: “the restart of the industry after the blockade phase imposed by the pandemic, while the whole world is still facing the health emergency, is decisive for our country-system. In this perspective, the sectors of Italian excellence assume a particular value, that made in Italy which, thanks to its quality, has played and plays a driving role for the entire economy and for the prestige of the ‘Italy”.

The President of Il Sole 24 Ore Edoardo Garrone, the Chief Executive Officer of the Financial Times Group John Ridding and the CEO of the 24 ORE Group Giuseppe Cerbone gave the welcome greeting.
In particular, the CEO of FT underlined that “this event marks a new phase of the close collaboration between the Financial Times and Il Sole 24 Ore which began with the How to Spend it magazine. We are really pleased to participate in this event and to have further collaborations in future”.

While the CEO of Sole 24 Ore explained that “this conference is an example of two leading companies that have been able to invent a new business model. The pandemic has taught us that business models need to change and change quickly. We must move quickly and decisively. Il Sole 24 Ore is at the forefront of information and change. With the Financial Times – added Cerbone – we are confident that we will continue to create editorial products like today’s “.

After the intervention of the institutions, a round table was held on the role of the financial system for the recovery of Made in Italy and to follow the debate on the Pact for Export with a focus on strategies and actions for the relaunch of Italy. The initiative continued on 7 and 8 October with two vertical appointments that saw the involvement of Italian entrepreneurs who embody an example of excellence of Made in Italy recognized internationally in the sectors that represent the cornerstone of our sales abroad: fashion, furniture, agri-food, manufacturing and aerospace.

On Thursday 8 October the future of Italian industry and the levers in support of competitiveness for the economic restart of Italian industry at the center of the debate: innovation, digitization, research, energy.

We are very satisfied and proud of the participation of such a large audience, of having been able to host a parterre of extraordinary quality and representativeness and of the adhesion of so many Partners who believed in this project” commented Federico Silvestri, General Manager of 24 ORE System, CEO of 24 ORE Eventi and 24 ORE Cultura, Director of the 24 Radio Division. “Such success makes us understand even more how much qualified information can contribute to the support and impulse of relations between companies and institutions, aim to promote and grow the economy of the Made in Italy system. We believe that this initiative is destined to become the reference point and the barometer of the entire supply chain linked to our country’s exports. And in fact we will start working right now on the design of the new edition, which will be held in 2021 and which, hopefully, will deepen and analyze the actions taken and those to be undertaken after this Restart”.

Among the 25 Partners of the event, organized in collaboration with ITA-ICE, the Main Sponsors Banco Bpm, Enel, Sace, Simest and the Official Partners Agenzia delle Dogane e dei Monopoli, Amplifon, Artemide, Barilla, Ceramics of Italy, Citi, Coldiretti, Consortium for the protection of Mozzarella di Bufala Campana DOP, Dompé, Ferrovie dello Stato Italiane, Fondazione Fiera Milano, Ismea, Leonardo, Made in Italy Investimenti, Maire Tecnimont, Olivetti, Philip Morris Italia, Quadrivio Group, Snam, Bcg.