A 16-pages special issue dedicated to Pitti Bimbo

Focus on the economic and style aspects of the sector with its changes

On Thursday 23 June, the opening of the 83rd edition of PITTI BIMBO which is the most important European Exhibition for clothing for newborns, children and pre-adolescents (0-16 years), Moda 24 – available at the news-stand with Il Sole 24 Ore – offers a special issue about this event with focus on the economic and the style aspects of the sector and its changes.

The evaluation of both the production and the Export in 2015 beside a focus on the most promising foreign markets are the main topics on the cover page, while among the inside pages there are in-depth analysis on the distribution system of clothing and accessories for junior which have different distribution channels from those of the adults. This sector can’t miss the opportunity of the e-commerce and the multichannel marketing.

The other pages are about the main players of the sector, trading in the market with own brands or licensed. Four thematic focuses on glasses, beauty, shoes and watches intended to the “small consumers”.
At last the clothes gallery of the spring-summer 2017collection to be shown at the fair in Florence. 

The Special issue will be distributed at Pitti Bimbo during the first day of the Exhibition.