24ORE Group and Financial Times three-year agreement
For the realization of events of international importance produced in Italy.
Il Sole 24 Ore and Financial Times have decided – after the great success of “Made in Italy: the restart” – to sign a new partnership agreement of three years, for the production of digital and physical events of international importance from Italy.
“Made in Italy: the restart” is an event organized in October 2020 and followed by 28 thousand users over three days during which over 60 speakers of the highest political and economic profile took part, including ministers and representatives of institutions, entrepreneurs and managers of the most important Italian companies.
Il Sole 24 Ore and Financial Times are reference leaders in the economic, financial, regulatory and tax information sector, at national and international level.
The first appointment for 2021 is with “MADE IN ITALY: SETTING A NEW COURSE”, a path that will be divided into two events: a ‘Pre-Summit Think Tank’, scheduled for Tuesday 8 June, and the three-day Summit, which will take place from Monday 4 to Wednesday 6 October.
“Made in Italy: Setting a New Course” will be realized in media partnership with Sky TG24 – the meetings will be moderated by some of the best journalists of Il Sole 24 Ore, the Financial Times and Sky TG24 and will be broadcast in simulcast by the Sky studios, in live broadcast on Sky TG24 and Sky TG24 Primo Piano and via streaming with simultaneous Italian-English translation.
“We are very proud to renew the partnership launched with great success last autumn with the Financial Times on the events front and to extend it for the next three years with a strategic perspective. In fact, since last year, in one of the moment of the greatest difficulty in recent years, we have reacted promptly by developing a new product line to meet the needs of the market, creating with FT a new business model, highly transnational, which has given rise to a unique initiative of extraordinary quality and representativeness” commented Federico Silvestri, General Manager of 24 ORE System, CEO of 24 ORE Eventi and 24 ORE Cultura, General Manager of Radio 24. “We are proud that this path designed and built to enhance the most important of the Italian brands known in the world or the “Made in Italy”, has become in such a short time the real point of reference for the export of our country, with the task of photographing the entire supply chain, from companies to institutions, and to identify the main levers for the development of value.”
Speaking about the announcement of the partnership, Orson Francescone, CEO of FT Live at the Financial Times, said: “The Financial Times is proud of this partnership with Il Sole 24 Ore aimed at promoting the iconic Made in Italy brand to support the Italian economy in such a difficult period. Based on the report created last year, I am sure that this collaboration between two of the most authoritative international publishers will be the key to the success of a series of information events that reflect on the recovery and development prospects of the main Italian sectors. As an Italian living abroad, it is a source of great pride for me to be able to provide a platform for the revival of the economy of our country”.
Both events, in June and October, will involve the highest institutional figures, top managers of companies and exponents of the most representative sectors of Made in Italy, as well as international opinion leaders. In particular, the ‘Pre-Summit Think Tank’, which will be attended by the Minister of Foreign Affairs and International Cooperation LUIGI DI MAIO, will lay the foundations for a reflection on the effects of the Recovery Plan and on the opportunities to restart for the sectors that represent the cornerstones of our country’s manufacturing excellence, as well as the role of the financial system in supporting the recovery.
Through interviews with top managers and entrepreneurs of companies representing Italian excellence – in the energy, transport, TLC, aerospace, fashion, food, tourism, design and more – a picture of the current needs and dynamics of the national production system will be drawn.
The Summit scheduled for 4-5-6 October 2021 will continue the debate started in June by deepening the perspectives for the Italian business world: open, on the first day, by a very high profile institutional appointment, it will continue with the vertical appointments that will highlight the actions taken to support the export of Made in Italy and the levers for the future of the manufacturing system.
The event will be broadcast in Italian and English, with simultaneous translation. The full registration of the event will then be available in the Stream24 section of the Ilsole24ore.com website. Like “Made in Italy: the restart”, the “Made in Italy: Setting a New Course” path is a unique event in the panorama of initiatives that promote the relaunch of the country, thanks to the skills and authority of top international information players such as Il Sole 24 Ore, Financial Times and Sky TG24.
The 24 ORE Group is the leading multimedia publishing group active in Italy in the economic, financial, professional and cultural information sector. The information offer of Il Sole 24 ORE is integrated with the Radiocor press agency, the ilsole24ore.com portal and Radio 24.
24 ORE Eventi is the company of the 24 ORE Group that produces events, integrated with the different business units of the Group, to meet the needs of clients and spread the information assets of Il Sole 24 Ore.
The Financial Times is one of the reference leaders in the world of economic and financial publishing. Internationally recognized for its authority, integrity and accuracy, it can boast a record of subscribed readers that exceeds one million, of which about three-quarters are digital subscriptions. The Financial Times is part of Nikkei Inc., a leading company in the global business community for information, news and services.
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