To promote the release on October 31st of “First man”, the new film by Damien Chazelle played by Ryan Gosling (director and protagonist already together in the award-winning “La La Land”), which tells the story of Neil Armstrong the first man to set foot on the moon, Universal chooses the 24ORE System advertising agency. For the launch of the film a project has been devised that exploits all the cross-media potential of the 24ORE System Network, through a path that will involve printed paper, radio and dealer sites.
Special editorial
It starts on Friday October 26th with the special editorial of the Post, the online magazine directed by Luca Sofri, which will tell the film and the whole adventure of the moon landing; always on the Post Home page from Monday 29th will be planned a special Rich Media (made in collaboration with Adform) that will bring users back to the 20th of July 1969, the date of the moon landing, with current news replaced by the chronicle of those days entered in history.
Breaking News
The story will continue on Radio24, where on Sunday 28th October the “Breaking News” format will be aired, which transforms advertising into entertainment, involving the radio listener and stimulating interest. A 60” pill built ad hoc by an author of Radio24 that tells the salient parts of the film by alternating original dialogues with an informative narrative voice.
Advertorial
On the newspaper Il Sole 24 Ore, a “Focus First Man” advertorial cinema page will be published on October 30th which, with text and images, provides the reader with a complete and exhaustive sheet of the film, the protagonists and the plot, together with an in-depth analysis of the production of the film that tells the background.