will be on newsstands tomorrow – 17 June – with Il Sole 24 Ore and will be distributed at Pitti.
The magazine will be distributed at a desk on the ground floor of the Fortezza Da Basso together with the newspaper’s Special Men’s Fashion.
The new issue of How To Spend is entirely dedicated to fashion and men’s passions, from motors to wine to technology and travel. For the engines, an exclusive interview for HTSI with the greatest designer of all time Giorgetto Giugiaro who recalls collectible and electric engines of the future.
There are three fundamental principles for Giugiuaro: first “form versus function” where designing cars means taking into account the needs of everyone and of all ages.
Second principle that can no longer be waived: sustainability and the way in which the electric impacts on design. The third principle that inspires all of Giugiaro’s answers is necessity: optical crowding is, from his point of view, the opposite of luxury.
As to travel: the exploration the Arctic and Antarctica on the first hybrid ship of the world. To chart the course with the new models of regenerative tourism that bring together adrenaline, science and comfort.
As to fashion, on occasion of Pitti men’s shows, HTSI takes stock of the new color palette of suits and fabrics for him. A focus on the best of tailoring made in Italy where retro rewrites the contemporary and tailoring dresses sport.
Today the gentleman dresses by combining comfort and made-to-measure. And the overshirt is the garment that best represents a man’s way of life. As to technology, a service with the latest news and on chasing the best techno gadgets for working from home as well as in the office.
The issue is supported by a communication campaign on the media of the 24 ORE Group on paper, online and social. The 24 ORE Group is present at Pitti Uomo with a desk on the ground floor of the Fortezza Da Basso where the magazine issue will be distributed together with the Sole 24 Ore Men’s Fashion Special and the newspaper itself.
For more information on planning: info.system24@ilsole24ore.com