System 24 International, the International division of the advertising agency of 24 ORE Group increases its portfolio of International titles withe the agreement with Vedomosti, the most prestigious financial independent daily in Russia, its website, Vedomosti.ru and its fashion and lifestyle magazine KAK POTRATIT.
Vedomosti, on newsstands Monday to Friday, was born in 1999 thanks to the collaboration between two of the most influential international economic and finacial daily, Financial Times and Wall Street Journal, and the leading Russian publisher, Independent Media.
The Russian newspaper has reached a circulation of 75,000 copies and 205,000 readers.
To meet the needs of an audience willing to spend, from a partnership between the Financial Times, Wall Street Journal and Independent Media Sanoma Magazines, was born KAK POTRATIT, fashion and lifestyle supplement of the newspaper Vedomosti. With 15 issues per year, 8 standard numbers and 7 specials, the magazine offers insights on the latest collections of the most famous fashion and international designers and all the news on the luxury sector.
The magazine has a total circulation of 67,500 copies.
The Russian business daily also boasts a strong online community: there are more than 230,000 registered users at the site Vedomosti.ru.
The acquisition of Vedomosti enriches with a further quality editorial offer the leadership on the international advertising in Italy of System 24 International.