System 24 International, the International division of the advertising agency of 24 ORE Group, also gets the advertising for the Italian market of the American magazine MAXIM, one of the most famous lifestyle male magazine.
The acquisition coincides with the deep restyling, which brought the magazine to a new positioning in the US market, reaching the No. 1 ranking in January-September 2015 and registering an increase of the advertising pages up to 63%.
Spread over 80 countries worldwide, MAXIM is considered one of the most famous magazines in the fashion and luxury sectors and has a total audience of over 7 million readers (GfK MRI Doublebase 2015 Print and Digital) with an average age of 34.5 years and an 80% of male audience. In 2016, the journal will continue its evolution to satisfy a high profile target and will offer a great opportunity to the advertisers to strengthen their image in the US market. As part of the relaunch project, the US Publisher has increased the circulation up to 900,000 copies to reach a more qualified target and a product of exceptional quality able to compete with the market leaders.
On the digital side Maxim.com boasts a community of 6,2 million unique users (monthly) an increase of 201% vs 2014, end of November.