Radio 24 is the only radio station in the national radio landscape to grow on all parameters with the best results ever. Historic record of listenership for the broadcaster of the 24 ORE Group which in 2024 reaches the peak of 2,473,000 listeners in the second half of the year (+12.8%) and 2,391,00 (+7.0%) listeners in the year, two goals never achieved before.
The best performance is also recorded in the average quarter of an hour with +12.2% vs the second half of last year. The evolution of the multi-channel strategy and the strength of the Radio 24 format, based on the credibility of the information and the quality of the content, both in the GR and in the programs, have been rewarded.
Radio 24 continues to celebrate its 25th birthday together with its increasingly numerous and loyal audience. In addition to traditional audiences, the Radio 24 community is expanding thanks to fervent social activity, recording a significant number with over 2 million followers (+32% vs the previous year).
The podcast offering – constantly evolving thanks to the editorial team’s ability to develop authoritative insights, specials and new products tailored for the various audio platforms – scores another record: podcast downloads in October 2024 reached 9.7 million.
“Faced with a result like this, just one word is enough: exciting! – comments Fabio Tamburini, director of Radio 24 – I take this opportunity to thank all the protagonists of Radio 24, journalists, presenters and all the staff.”
“The historic record rewards 25 years of collective effort and commitment from the entire Radio 24 work group and in particular is a recognition of the reliability of the Gr and the ability to innovate program formats without losing the distinctive trait of radio. – underlines Sebastiano Barisoni, deputy executive director of Radio 24 – An even more significant result given the strong competition that has developed in recent years in the panorama of audio products”.
“For Radio 24, it has been an exceptional year and on the occasion of our 25th birthday we have given ourselves a historic record. This result is not a coincidence but is the fruit of a strategic path that in recent years has seen Radio 24 ride the technological transformations, presiding over all the new modes and habits of use. The record data, therefore, are also the fruit of a new image and a different communication language, of a sophisticated presence on social platforms, of the new presence on smart TVs and automotive devices, of the strategy on podcasting and audio content and of the consolidation of the 4.0 platform; an extensive multi-channel that has allowed us to best enhance the quality of the contents – says Federico Silvestri, General Manager Media & Business Gruppo 24 ORE – This important result is therefore a great confirmation, also recognized by the market that has rewarded the radio with constant and growing investments in all initiatives, but it represents only a beautiful stage in a long journey: a few months ago we celebrated the uniqueness of our history and now we are ready for the future with further innovations that we will reveal during the 2025”.