La7, TV publisher of the Cairo Communication Group, and WebSystem 24, the digital division of System 24, the advertising agency of the 24 ORE Group, have reached an agreement on the exclusive management, starting from this month, of advertising sales by System 24 on the websites La7.it, Tgla7.it, and La7d.it and on the apps App Tgla7 and Crozza nel Paese delle Meraviglie.
La7 offers unique and exclusive contents, highly appealing also for the Web, in particular, Crozza nel Paese delle Meraviglie, one of the most watched programmes on the Internet.
With the acquisition of the La7 websites, System 24 confirms its strategy to focus on quality content and audience. Furthermore, from a target perspective, the digital system of La7, which boasts 51.5% of female users (Audiweb View – September 2015), allows the agency to increase its ability to meet the communication needs targeted to the female universe.