With a new focus on beauty, wellness and jewellery. Changing the point of view, today. A whole new look at the wellness and personal care sector and the synaesthetic link between perfumes and music, are the themes of the new issue of How to Spend It on newsstands with Il Sole 24 Ore, Friday 7 May.
Between olfactory and musical notes, an icon, Chanel n.5 celebrates its hundred years with a collection of high jewellery. A focus on the composite embrace of precious stones, sculptures and home décor enrich the number. Beauty is health and there are many spas and wellness centers that are specializing in solving a problem that is affecting more and more Italians: the social jet lag caused by the pandemic.
Here are then the most advanced treatments: from neuroacoustic relaxation to sleeping centers, as well as of course the soundproofing processes for suites and rooms. Today hôtellerie invests in the pleasure of rest, which represents the new luxury.
Urban Cube
Unmissable in-depth information on fashion and accessories, in the service created exclusively on the roof of Milan which is the new headquarters of Sole 24 Ore representing the symbol of urban regeneration in a hi-tech and green key. How to spend it rises for the first time on the roof of the Urban Cube, a structure that combines sustainability and innovation thanks to a flexible architecture, based on the most current needs of energy saving and low environmental impact and highly sustainable, where it creates a fashion shooting with a comprehensive look at the wardrobe that will come with many highlights for the summer.
A choral story that interprets clothes, accessories, jewels, perfumes of the new season with surprisingly personal moods and that gives life to the cover of the May issue How to Spend it. Finally, Women & Champagne: the 6 best female chef de cave interviewed on 6 different ways of understanding the pleasure of sparkling wine. The cellars of the most important champagnes are no longer an exclusivity of the male world. The issue closes with a special writer: Catherine Dunne who has written a precious unpublished story on how her relationship with objects has changed in the last year.
On Ilsole24ore.com/howtospendit the story continues with a series of interviews and new content. The communication campaign edited by Havas Milan is in print, digital and social media, planned on the media of the 24 Ore Group.
Beauty special
The integrated system of the 24 ORE Group on the beauty world is enriched with a new proposal: the Beauty Special, always published in the newspaper on Tuesday 11 May. A focus on the world’s economy linked to beauty and well-being. How companies in the sector have dealt with the pandemic by converting production to produce hand sanitizing gels and how they are catching up after the economic crisis from Covid. All ready to restart with new challenges, from sustainability to exports to change of consumption.
For more information on planning: info.system24@ilsole24ore.com