Focused on health, medicine, research, healthcare and innovation, to meet the needs of institutions, industry professionals and users.
24Ore Salute, the innovative multimedia and cross-media platform of the 24 ORE Group, was created with the aim of offering a new and unique point of reference on the topics of health, medicine, research, healthcare and innovation, combining the depth of the topics with the authoritativeness, reliability and dissemination capacity of the information signed by the Group‘s newspapers.
At the heart of the project is the new digital hub that at 24oresalute.com will now collect all the most relevant content in the health and healthcare sector produced by Il Sole 24 Ore, Radiocor, Radio 24, 24Ore Podcast, Lab24 and 24 ORE Eventi.
An exclusive container, characterized by a new visual brand that is immediately identifiable, which provides for the expansion of information coverage and the creation of new thematic initiatives, amplifying the capacity for dissemination towards all the communities of reference.
Multimedia, depth and completeness of information represent the strengths of 24Ore Salute, an initiative that confirms and relaunches the great commitment of the 24 ORE Group to the protection of complete information that ranges from the most important scientific and technological innovations, to regulatory issues related to the reference institutions, to the activity of players in the business world, to the information of useful services for users, up to the leading figures in the sector and the most important topics.
A commitment that is reflected in all the newspapers: Il Sole 24 Ore on newsstands every week with the vertical pages Salute24, the Radiocor press agency with the insights of Sanità24, the daily newsletter and the specialized news, Radio 24 with its programs including, every day, Obiettivo Salute. A transversal presence that also includes the production of original podcasts, dedicated books, and major events such as the Healthcare Summit.
The new hub 24oresalute.com is, therefore, the destination site that collects, organizes and amplifies all this editorial heritage guaranteed by the editorial staff of the 24 ORE Group, with an architecture designed specifically to enhance these characteristics, starting from the modular home page that allows you to immediately grasp the most relevant news, with a large space dedicated to the video component, the launch of all the most interactive formats and previews of the contents of the various sections: Sanità24, Territories, Medicine, Innovation, Research locations, Companies and startups.
Thanks to the large number of contributions from an extensive and multidisciplinary editorial team, 24Ore Salute will launch new audio and video productions, including the weekly video column Salute24, and an area dedicated to in-depth analysis of reference data with the aim of feeding a real Health Observatory edited by Lab24, the area dedicated to the visual and data journalism activities of Sole 24 Ore. Further initiatives and new services are already being studied, such as the scientific adaptation of the historic and distinctive brand “L’Esperto Risponde”, through the activation of a network of professionals to support users through dedicated mini-formats, such as audio-video pills, live video chats for comparison, through the proven mechanism of the question-answer formula.
Also planned is the possibility of creating vertical events for specialist in-depth analysis and the publication of a new catalog of themed books. A multidisciplinary scientific committee is about to be established, with the aim of contributing to the drafting of a programmatic manifesto to guide 24Ore Salute’s commitment to promote and encourage “informed health” through the responsible use of information by the media and stakeholders for the dissemination of medical-scientific news. The project also intends to address stakeholders and the business community, companies and institutions, associations, and foundations of the third sector, professionals and hospitals and medical-scientific research institutions, to offer an authoritative context where to fuel the debate for the evolution and growth of the national, public and private health system and scientific research.
The comment “This new platform is born with a depth, a completeness and a quality and variety of contents that stands out in the Italian information panorama: all the Health and Healthcare offers of the 24ORE Group media are now presented in an organic way, giving life to a large reference center, to respond to the needs of users, increasingly disoriented and of a constantly evolving sector, which must be able to communicate in a context of exclusive information and high added value” – underlines Federico Silvestri, General Manager Media & Business of the 24ORE Group. We strongly believe in the value and impact that this project will have on the ecosystem of reference and for this reason we have already planned numerous developments and initiatives in collaboration with the most important companies in the sector”.
To support the initiative, a communication campaign is also underway on all Gruppo 24 ORE media and on third-party media. With the claim “The best cure is information”, the campaign aims to raise awareness of the new brand and the birth of the new hub. With these objectives, the campaign is promoted, among other things, also through an innovative below-the-line operation, customizing the shoppers of the pharmacy channel of numerous points of sale in the area.
The launch of the platform takes place on February 11th, the World day of the sick, and presents an exclusive interview with the Minister of Health Orazio Schillaci.