New trends, the boundaries of creativity, and the changing profiles of new consumers. From reporting on the best Italian and international experiences and their main players, the Marketing 24 section is the stage for the strategies and solutions which companies are experimenting with to communicate and compete. It is an advanced monitoring unit for highlighting more efficient communication investments, more innovative campaigns and events and more advanced technology applications for companies to tap into their relevant target audience and expand their business.
Il Sole 24 Ore stands out in the Italian publishing landscape for its daily structure, which combines horizontal pages with specific vertical insights, such as the Marketing 24 section. This approach allows the newspaper to dedicate space and attention to the most relevant issues for the country’s economic and productive fabric, thus building a comprehensive and unique information schedule.
The daily presence of vertical pages like this section underscores the newspaper’s commitment to examining specific segments of the economy in detail, offering added value to readers interested in these areas. Ultimately, the combination of structural solidity and thematic agility is the distinctive feature that makes Il Sole 24 Ore a leading source of information in Italy.