Starting from Friday 29 March: protagonist of the countdown for the Milan Design Week. Waiting to be amazed by the talents of the Salone and of the Fuorisalone, the editorial staff goes to Venezuela to find out if there is anything left to laugh about in such a divided land.
He then stops in England to verify the fish & chip crisis, finally broken for the USA, between street dancers and cloned sequoias. Protagonists, themes and trends. Interviews and travel reports. Lifestyle and leisure time. All recounted with the unique style of the Il Sole 24 ORE masculine.
IL represents an irreplaceable choice in a successful planning for brands that appeal to a male target of a high demographic and social profile, a professional who seeks, even during the weekend, the deepening but also the latest entertainment news and opportunities for self-assertion.
A target strongly oriented towards technology (142), which is a great traveler, both for work reasons (158), and for tourist reasons (138), strongly oriented towards technology (142), heavy user of cars, who loves to drive (128 ) and particularly attentive to the brand (140) and advertising (162).
Source TSSP 2018B Target man reader Sole24 Ore- Concentration Indices.
For more information on planning in the magazine: info.system24@ilsole24ore.com