{"id":974,"date":"2022-02-07T06:20:25","date_gmt":"2022-02-07T05:20:25","guid":{"rendered":"https:\/\/24oresystem.ilsole24ore.com\/it\/?p=12781"},"modified":"2025-05-08T10:54:59","modified_gmt":"2025-05-08T08:54:59","slug":"il-sole-24-ore-how-to-spend-it-100","status":"publish","type":"post","link":"https:\/\/24oresystem.ilsole24ore.com\/it\/il-sole-24-ore-how-to-spend-it-100\/","title":{"rendered":"HOW TO SPEND IT 100!"},"content":{"rendered":"<p style=\"text-align: justify;\">How To Spend It 100 festeggia con un evento esclusivo e un <a href=\"https:\/\/www.ilsole24ore.com\/sez\/htsi?\">numero da collezione<\/a> per festeggiare 100 cover.<\/p>\n<div class=\"chat-panel-content\">\n<div class=\"chat-message-pair ng-star-inserted\">\n<div class=\"to-user-container\">\n<div class=\"message-text-content mat-body-medium\">\n<div class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"64\"><span class=\"ng-star-inserted\" data-start-index=\"64\">How to Spend it, il mensile del <a href=\"_wp_link_placeholder\" data-wplink-edit=\"true\">Sole 24 Ore<\/a>, festeggia un traguardo importante: il suo centesimo numero<\/span><span class=\"ng-star-inserted\" data-start-index=\"167\">. Questa edizione speciale uscir\u00e0 venerd\u00ec 18 febbraio insieme a Il Sole 24 Ore<\/span><span class=\"ng-star-inserted\" data-start-index=\"245\">. Il magazine, nato nel 2014, \u00e8 frutto di una partnership con il Financial Times ed \u00e8 diretto da Nicoletta Polla Mattiot<\/span><span class=\"ng-star-inserted\" data-start-index=\"365\">.<\/span><\/div>\n<div data-start-index=\"64\"><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"64\"><span class=\"ng-star-inserted\" data-start-index=\"365\">Si distingue nel mercato italiano per la sua formula editoriale unica, un target misto uomo-donna e l&#8217;alta qualit\u00e0 di carta e stampa<\/span><span class=\"ng-star-inserted\" data-start-index=\"499\">. Fin dalla sua nascita, si propone di raccontare il meglio, inteso come espressione di raffinatezza contro la standardizzazione<\/span><span class=\"ng-star-inserted\" data-start-index=\"627\">.<\/span><\/div>\n<div data-start-index=\"64\"><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"628\"><span class=\"ng-star-inserted\" data-start-index=\"628\">Il magazine \u00e8 diventato rapidamente un punto di riferimento per il lifestyle alto di gamma<\/span><span class=\"ng-star-inserted\" data-start-index=\"718\">. Nel 2020, ha ampliato la sua offerta lanciando una piattaforma multimediale completa, che include sito, app, social, podcast ed eventi<\/span><span class=\"ng-star-inserted\" data-start-index=\"854\">. Inoltre, da settembre, ogni numero \u00e8 accompagnato da un&#8217;edizione originale in formato NFT (non fungible token)<\/span><span class=\"ng-star-inserted\" data-start-index=\"966\">.<\/span><\/div>\n<div data-start-index=\"628\"><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"967\"><span class=\"ng-star-inserted\" data-start-index=\"967\">Per celebrare il centesimo numero, How to Spend it ha organizzato molte iniziative speciali<\/span><span class=\"ng-star-inserted\" data-start-index=\"1058\">. Ci saranno capsule collection, serie video, tavole rotonde e gare di creativit\u00e0, coinvolgendo i lettori online e sui social<\/span><span class=\"ng-star-inserted\" data-start-index=\"1183\">. In particolare, con il numero 100 uscir\u00e0 un nuovo NFT in edizione speciale, ricco di premi e opere d&#8217;arte digitali esclusive per i lettori<\/span><span class=\"ng-star-inserted\" data-start-index=\"1323\">.<\/span><\/div>\n<div data-start-index=\"967\"><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"1324\"><span class=\"ng-star-inserted\" data-start-index=\"1324\">A supporto di questa celebrazione, il Gruppo 24 ORE ha pianificato un&#8217;ampia campagna di comunicazione su stampa, digital e social<\/span><span class=\"ng-star-inserted\" data-start-index=\"1453\">. A Milano, la campagna include affissioni digitali nelle edicole principali e una maxi affissione nel centro citt\u00e0 da inizio febbraio<\/span><span class=\"ng-star-inserted\" data-start-index=\"1587\">.<\/span><\/div>\n<div data-start-index=\"1324\"><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"1324\"><span class=\"ng-star-inserted\" data-start-index=\"1587\">Il culmine dei festeggiamenti \u00e8 una serata esclusiva nel Metaverso, organizzata il giorno prima dell&#8217;uscita in edicola<\/span><span class=\"ng-star-inserted\" data-start-index=\"1707\">. Questo evento immersivo permetter\u00e0 agli invitati di esplorare i 10 mondi tematici del magazine, dalla moda all&#8217;arte, dai motori alla gioielleria<\/span><span class=\"ng-star-inserted\" data-start-index=\"1853\">. Importanti partner come Land Rover Italia e Cipriani Food hanno scelto di affiancare il magazine in questa occasione<\/span><span class=\"ng-star-inserted\" data-start-index=\"1971\">. La piattaforma digitale di How to Spend it garantir\u00e0 una pi\u00f9 ampia partecipazione, integrando contenuti live dal metaverso<\/span><span class=\"ng-star-inserted\" data-start-index=\"2095\">.<\/span><\/div>\n<div data-start-index=\"1324\"><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2096\"><span class=\"ng-star-inserted\" data-start-index=\"2096\">Infine, la raccolta pubblicitaria per il numero 100 ha avuto un grande successo, superando il 50% di affollamento con la partecipazione dei pi\u00f9 prestigiosi brand del lusso<\/span><span class=\"ng-star-inserted\" data-start-index=\"2267\">. Questo dimostra l&#8217;entusiasmo del mercato per How to Spend it e la sua capacit\u00e0 di offrire ai partner una piattaforma efficace per valorizzare le loro brand experience<\/span><span class=\"ng-star-inserted\">.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"jump-to-bottom-button-container is-hidden\"><\/div>\n<div class=\"omnibar-container ng-tns-c313382923-1\">\n<div class=\"bottom-container ng-tns-c313382923-1\">\n<div class=\"query-box-container ng-tns-c313382923-1\">\n<div class=\"query-box\">\n<div class=\"input-group\">\n<form class=\"form ng-untouched ng-pristine ng-valid\" novalidate=\"\">\n<div class=\"message-container\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p style=\"text-align: justify;\">Stay tuned: #HTSI100<\/p>\n<p>Per maggiori informazioni sulla pianificazione: <a href=\"mailto:info.system24@ilsole24ore.com\">info.system24@ilsole24ore.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How To Spend It 100 festeggia con un evento esclusivo e un numero da collezione per festeggiare 100 cover. How [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":12783,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[103],"tags":[],"brandconnect_category":[],"class_list":["post-974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HOW TO SPEND IT 100! - 24 Ore System<\/title>\n<meta name=\"description\" content=\"How To Spend It 100 festeggia con un evento esclusivo e un numero da collezione per festeggiare 100 cover.In edicola Venerd\u00ec 18 febbraio\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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