{"id":969,"date":"2022-01-10T14:19:13","date_gmt":"2022-01-10T13:19:13","guid":{"rendered":"https:\/\/24oresystem.ilsole24ore.com\/it\/?p=12750"},"modified":"2025-05-08T11:01:31","modified_gmt":"2025-05-08T09:01:31","slug":"24ore-system-sottoscrive-accordo-con-websolute","status":"publish","type":"post","link":"https:\/\/24oresystem.ilsole24ore.com\/it\/24ore-system-sottoscrive-accordo-con-websolute\/","title":{"rendered":"Websolute accordo con 24 ORE System"},"content":{"rendered":"<p style=\"text-align: justify;\">Websolute annuncia la sottoscrizione di un accordo tra la controllata DNA e 24 ORE System, .<\/p>\n<p style=\"text-align: justify;\"><strong>In particolare, dal corrente mese, 24 ORE System, attraverso la propria rete di vendita nazionale ed in sinergia con DNA, gestir\u00e0 in esclusiva la raccolta pubblicitaria, proponendo ad una vasta gamma di inserzionisti sia in Italia che all\u2019estero, display advertising e branded content disponibili sul Family network DNA<\/strong>, in particolare sul sito <a href=\"http:\/\/www.coccolesonore.it\">www.coccolesonore.it<\/a>, nel canale YouTube <a href=\"http:\/\/www.youtube.com\/user\/coccolesonore\">www.youtube.com\/user\/coccolesonore<\/a>, che vanta da solo pi\u00f9 di 2 milioni di iscritti e 23 milioni di visualizzazioni al mese, e sulle pagine social di DNA in tutte le sue versioni (web, mobile, smartTV, ecc), fruibili da qualunque device.<\/p>\n<p style=\"text-align: justify;\"><strong>Nata nel 1998, DNA<\/strong> <strong>S.r.l.<\/strong> (<a href=\"https:\/\/www.youtube.com\/watch?v=yWq-xyeTRF8\">https:\/\/www.youtube.com\/watch?v=yWq-xyeTRF8<\/a>) \u00e8 una network media company che offre progetti di video storytelling e advertising, anche mediante forme di product placement ed eventi live. La societ\u00e0 \u00e8 altres\u00ec ideatrice del pi\u00f9 grande family network su Youtube dedicato alla famiglia, con \u201cCoccole Sonore\u201d canale di punta. Oltre 4 milioni di famiglie ogni mese consultano i contenuti del network DNA producendo oltre 40 milioni di visualizzazioni al mese.<\/p>\n<div class=\"chat-panel-content\">\n<div class=\"chat-message-pair ng-star-inserted\">\n<div class=\"to-user-container\">\n<div class=\"message-text-content mat-body-medium\">\n<div class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"100\"><span class=\"bold ng-star-inserted\" data-start-index=\"100\">DNA<\/span><span class=\"ng-star-inserted\" data-start-index=\"103\"> \u00e8 riconosciuta come <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"124\">Partner Sales Youtube<\/span><span class=\"ng-star-inserted\" data-start-index=\"145\"> grazie alle sue performance online<\/span><span class=\"ng-star-inserted\" data-start-index=\"180\">. Possiede <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"191\">canali con tematiche verticali<\/span><span class=\"ng-star-inserted\" data-start-index=\"221\">, come intrattenimento per bambini e cucina<\/span><span class=\"ng-star-inserted\" data-start-index=\"264\">. Questo permette a DNA di fare <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"296\">investimenti advertising diretti<\/span><span class=\"ng-star-inserted\" data-start-index=\"328\">. L&#8217;azienda offre ai brand progetti <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"364\">branded content<\/span><span class=\"ng-star-inserted\" data-start-index=\"379\"> per connettersi subito con milioni di utenti <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"425\">targettizzati<\/span><span class=\"ng-star-inserted\" data-start-index=\"438\">. Fornisce anche KPI precisi sui contenuti video<\/span><span class=\"ng-star-inserted\" data-start-index=\"486\">. Inoltre, i profili social permettono di creare <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"535\">campagne creative<\/span><span class=\"ng-star-inserted\" data-start-index=\"552\"> tramite post e social seeding, promuovendo ad esempio web series o video ricette<\/span><span class=\"ng-star-inserted\" data-start-index=\"633\">.<\/span><\/div>\n<div data-start-index=\"100\"><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"634\"><span class=\"ng-star-inserted\" data-start-index=\"634\">L&#8217;accordo con il <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"651\">Gruppo 24 ORE<\/span><span class=\"ng-star-inserted\" data-start-index=\"664\"> \u00e8 di <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"670\">rilevanza strategica<\/span><span class=\"ng-star-inserted\" data-start-index=\"690\">. Questa partnership rende DNA <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"721\">pi\u00f9 attraente per gli inserzionisti<\/span><span class=\"ng-star-inserted\" data-start-index=\"756\">. Soprattutto, aumenta significativamente la <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"801\">diffusione del family network DNA<\/span><span class=\"ng-star-inserted\" data-start-index=\"834\">. Player importanti possono beneficiare del <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"878\">rapporto di fiducia<\/span><span class=\"ng-star-inserted\" data-start-index=\"897\"> che DNA ha costruito con le famiglie<\/span><span class=\"ng-star-inserted\" data-start-index=\"934\"> tramite contenuti utili<\/span><span class=\"ng-star-inserted\" data-start-index=\"958\">. Il Gruppo 24 ORE completa il suo posizionamento grazie alla <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"1020\">leadership di DNA nel segmento family&amp;kids<\/span><span class=\"ng-star-inserted\" data-start-index=\"1062\">, offrendo ai clienti una <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"1088\">piattaforma digitale efficace<\/span><span class=\"ng-star-inserted\" data-start-index=\"1117\"> con formati innovativi<\/span><span class=\"ng-star-inserted\" data-start-index=\"1140\">. Un esempio concreto \u00e8 il debutto della seconda serie di &#8220;<\/span><span class=\"bold ng-star-inserted\" data-start-index=\"1199\">Whiskey e i suoi amici<\/span><span class=\"ng-star-inserted\" data-start-index=\"1221\">&#8221; su <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"1226\">Cartoonito<\/span><span class=\"ng-star-inserted\" data-start-index=\"1236\">.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"omnibar-container ng-tns-c313382923-5\">\n<div class=\"bottom-container ng-tns-c313382923-5\">\n<div class=\"query-box-container ng-tns-c313382923-5\">\n<div class=\"query-box\">\n<div class=\"input-group\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Websolute annuncia la sottoscrizione di un accordo tra la controllata DNA e 24 ORE System, . In particolare, dal corrente [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":1777,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[103],"tags":[],"brandconnect_category":[],"class_list":["post-969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"blocksy_meta":"","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Websolute accordo con 24 ORE System - 24 Ore System<\/title>\n<meta name=\"description\" content=\"Websolute annuncia accordo tra DNA e 24 ORE System. 24 ORE System, attraverso la propria rete di vendita nazionale ed in sinergia con DNA\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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