{"id":961,"date":"2021-07-12T09:20:40","date_gmt":"2021-07-12T07:20:40","guid":{"rendered":"https:\/\/24oresystem.ilsole24ore.com\/it\/?p=12661"},"modified":"2025-05-08T11:34:38","modified_gmt":"2025-05-08T09:34:38","slug":"ascolti-radiofonici-primo-semestre-2021","status":"publish","type":"post","link":"https:\/\/24oresystem.ilsole24ore.com\/it\/ascolti-radiofonici-primo-semestre-2021\/","title":{"rendered":"Primo Semestre 2021 ascolti radiofonici"},"content":{"rendered":"<p style=\"text-align: justify;\">Primo semestre 2021, Radio 24 aumenta la fedelta\u2019 di ascolto: +3,0% nel quarto d\u2019ora medio. Cesce la share al 3,5%. Ascolto sostanzialmente stabile nel giorno medio con 2.266.0000 ascoltatori (fonte ter)<\/p>\n<div class=\"chat-panel-content\">\n<div class=\"chat-message-pair ng-star-inserted\">\n<div class=\"to-user-container\">\n<div class=\"message-text-content mat-body-medium\">\n<div class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"0\"><span class=\"ng-star-inserted\" data-start-index=\"0\">TER ha diffuso oggi i nuovi dati di ascolto relativi al <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"56\">primo semestre<\/span><span class=\"ng-star-inserted\" data-start-index=\"70\"> 2021<\/span><span class=\"ng-star-inserted\" data-start-index=\"75\">. Questo avviene dopo un 2020 particolare, segnato dalla pandemia e dal lockdown, che ha sospeso le rilevazioni nel <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"191\">primo semestre<\/span><span class=\"ng-star-inserted\" data-start-index=\"205\"> di quell&#8217;anno<\/span><span class=\"ng-star-inserted\" data-start-index=\"219\">. Pertanto, un confronto omogeneo considera il <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"266\">primo semestre<\/span><span class=\"ng-star-inserted\" data-start-index=\"280\"> 2019, un anno pre-Covid in cui Radio 24 aveva gi\u00e0 mostrato una forte crescita<\/span><span class=\"ng-star-inserted\" data-start-index=\"358\">.<\/span><\/div>\n<div data-start-index=\"0\"><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"359\"><span class=\"ng-star-inserted\" data-start-index=\"359\">I risultati del <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"375\">primo semestre<\/span><span class=\"ng-star-inserted\" data-start-index=\"389\"> 2021 per Radio 24 appaiono particolarmente significativi<\/span><span class=\"ng-star-inserted\" data-start-index=\"446\">. La radio <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"457\">cresce nella fedelt\u00e0 d\u2019ascolto<\/span><span class=\"ng-star-inserted\" data-start-index=\"487\">, registrando un <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"504\">aumento del +3,0%<\/span><span class=\"ng-star-inserted\" data-start-index=\"521\"> nel quarto d\u2019ora medio rispetto al pari periodo del 2019<\/span><span class=\"ng-star-inserted\" data-start-index=\"578\">. Anche la share aumenta significativamente, <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"623\">crescendo dell\u20198%<\/span><span class=\"ng-star-inserted\" data-start-index=\"640\"> rispetto al <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"653\">primo semestre<\/span><span class=\"ng-star-inserted\" data-start-index=\"667\"> 2019 e raggiungendo quota <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"694\">3,5%<\/span><span class=\"ng-star-inserted\" data-start-index=\"698\">.<\/span><\/div>\n<div data-start-index=\"359\"><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"699\"><span class=\"ng-star-inserted\" data-start-index=\"699\">Per quanto riguarda gli ascolti nel giorno medio, Radio 24 mantiene un <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"770\">alto indice di gradimento<\/span><span class=\"ng-star-inserted\" data-start-index=\"795\">. Nel <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"801\">primo semestre<\/span><span class=\"ng-star-inserted\" data-start-index=\"815\"> 2021, ha registrato <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"836\">2.266.000 ascoltatori<\/span><span class=\"ng-star-inserted\" data-start-index=\"857\">, un dato sostanzialmente stabile rispetto al <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"903\">primo semestre<\/span><span class=\"ng-star-inserted\" data-start-index=\"917\"> 2019 (-1,7%)<\/span><span class=\"ng-star-inserted\" data-start-index=\"930\">.<\/span><\/div>\n<div data-start-index=\"699\"><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"931\"><span class=\"ng-star-inserted\" data-start-index=\"931\">L&#8217;aumento della fedelt\u00e0 degli ascoltatori premia il format di Radio 24<\/span><span class=\"ng-star-inserted\" data-start-index=\"1001\">. Questo format si basa sulla <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"1031\">credibilit\u00e0 dell\u2019informazione<\/span><span class=\"ng-star-inserted\" data-start-index=\"1060\"> e sulla <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"1069\">qualit\u00e0 dei contenuti<\/span><span class=\"ng-star-inserted\" data-start-index=\"1090\"> offerti nei Gr e nei programmi<\/span><span class=\"ng-star-inserted\" data-start-index=\"1121\">. Secondo Fabio Tamburini, Direttore Responsabile di Radio 24, questi risultati riflettono il costante riconoscimento da parte del pubblico della qualit\u00e0 del lavoro svolto<\/span><span class=\"ng-star-inserted\" data-start-index=\"1292\">. Il vicedirettore esecutivo Sebastiano Barisoni commenta che i dati confermano la qualit\u00e0 dell&#8217;offerta del palinsesto<\/span><span class=\"ng-star-inserted\" data-start-index=\"1410\">.<\/span><\/div>\n<div data-start-index=\"931\"><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"1411\"><span class=\"ng-star-inserted\" data-start-index=\"1411\">Il progetto editoriale di Radio 24 \u00e8 considerato unico nel panorama radiofonico italiano<\/span><span class=\"ng-star-inserted\" data-start-index=\"1499\">. Unisce informazione e programmi di intrattenimento<\/span><span class=\"ng-star-inserted\" data-start-index=\"1551\">. Questa capacit\u00e0 di sviluppare nuovi prodotti si estende anche alle diverse piattaforme<\/span><span class=\"ng-star-inserted\" data-start-index=\"1639\">. Infatti, Radio 24 ha una media mensile di oltre <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"1689\">6 milioni e mezzo di podcast ascoltati<\/span><span class=\"ng-star-inserted\" data-start-index=\"1727\">, inclusi programmi e podcast originali<\/span><span class=\"ng-star-inserted\" data-start-index=\"1766\">.<\/span><\/div>\n<div data-start-index=\"1411\"><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"1767\"><span class=\"ng-star-inserted\" data-start-index=\"1767\">Secondo Federico Silvestri, Direttore Generale, i risultati rappresentano un&#8217;ulteriore tappa di consolidamento e crescita<\/span><span class=\"ng-star-inserted\" data-start-index=\"1888\">. Confermano la <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"1904\">validit\u00e0 del mezzo Radio 24<\/span><span class=\"ng-star-inserted\" data-start-index=\"1931\"> come grande strumento di comunicazione<\/span><span class=\"ng-star-inserted\" data-start-index=\"1970\">. I partner sono soddisfatti di raggiungere un <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"2017\">target cos\u00ec fedele e attento nell\u2019ascolto<\/span><span class=\"ng-star-inserted\" data-start-index=\"2058\">. <\/span><\/div>\n<div data-start-index=\"1767\"><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"1767\"><span class=\"ng-star-inserted\" data-start-index=\"2058\">Questo target viene raggiunto su tutte le piattaforme disponibili, dallo streaming al on demand, passando per il sito, l&#8217;app e gli speaker vocali<\/span><span class=\"ng-star-inserted\" data-start-index=\"2205\">. Il network mette al servizio dei partner la sua grande capacit\u00e0 di narrazione e storytelling, anche nella produzione podcast<\/span><span class=\"ng-star-inserted\">.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"jump-to-bottom-button-container is-hidden\"><\/div>\n<div class=\"omnibar-container ng-tns-c313382923-22\">\n<div class=\"bottom-container ng-tns-c313382923-22\">\n<div class=\"query-box-container ng-tns-c313382923-22\">\n<div class=\"query-box\">\n<div class=\"input-group\">\n<form class=\"form ng-untouched ng-pristine ng-valid ng-submitted\" novalidate=\"\">\n<div class=\"message-container\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Per maggiori informazioni sulla pianificazione: <a href=\"mailto:info.system24@ilsole24ore.com\">info.system24@ilsole24ore.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Primo semestre 2021, Radio 24 aumenta la fedelta\u2019 di ascolto: +3,0% nel quarto d\u2019ora medio. Cesce la share al 3,5%. [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":1287,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[103],"tags":[],"brandconnect_category":[],"class_list":["post-961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Primo Semestre 2021 ascolti radiofonici - 24 Ore System<\/title>\n<meta name=\"description\" content=\"Primo semestre 2021, Radio 24 aumenta la fedelta\u2019 di ascolto: +3,0% nel quarto d\u2019ora medio. Cesce la share al 3,5%. 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