{"id":955,"date":"2021-05-10T12:34:35","date_gmt":"2021-05-10T10:34:35","guid":{"rendered":"https:\/\/24oresystem.ilsole24ore.com\/it\/?p=12616"},"modified":"2025-05-07T10:26:20","modified_gmt":"2025-05-07T08:26:20","slug":"radiocompass-2021","status":"publish","type":"post","link":"https:\/\/24oresystem.ilsole24ore.com\/it\/radiocompass-2021\/","title":{"rendered":"RadioCompass 2021"},"content":{"rendered":"<div class=\"chat-panel-content\">\n<div class=\"chat-message-pair ng-star-inserted\">\n<div class=\"to-user-container\">\n<div class=\"message-text-content mat-body-medium\">\n<div class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"0\"><span class=\"ng-star-inserted\" data-start-index=\"0\">Come noto, l&#8217;evento <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"20\">RadioCompass<\/span><span class=\"ng-star-inserted\" data-start-index=\"33\">, un appuntamento importante nel settore, \u00e8 stato organizzato quest&#8217;anno da Fcp e Mindshare<\/span><span class=\"ng-star-inserted\" data-start-index=\"124\">. <a href=\"https:\/\/www.fcponline.it\/\">Fcp<\/a> \u00e8 la federazione delle concessionarie pubblicitarie, e include concessionarie nazionali di radio locali come Prs e Team Radio<\/span><span class=\"ng-star-inserted\" data-start-index=\"255\">. A causa delle restrizioni imposte dalla pandemia, l&#8217;evento <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"316\">RadioCompass<\/span><span class=\"ng-star-inserted\" data-start-index=\"329\"> si \u00e8 svolto in modalit\u00e0 online<\/span><span class=\"ng-star-inserted\" data-start-index=\"360\">.<\/span><\/div>\n<div data-start-index=\"0\"><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"361\"><span class=\"ng-star-inserted\" data-start-index=\"361\">L&#8217;evento \u00e8 stato strutturato in tre sessioni principali<\/span><span class=\"ng-star-inserted\">.<\/span><span class=\"ng-star-inserted\" data-start-index=\"416\"> La prima sessione si \u00e8 tenuta il 15 aprile 2021, a partire dalle ore 10.00, in modalit\u00e0 webinar<\/span><span class=\"ng-star-inserted\" data-start-index=\"513\">. Il titolo di questo primo appuntamento era <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"558\">\u201cLa <a href=\"_wp_link_placeholder\" data-wplink-edit=\"true\">radio<\/a> rende\u201d<\/span><span class=\"ng-star-inserted\" data-start-index=\"574\">. Durante questo webinar, si \u00e8 discusso di come la radio dimostri la propria <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"651\">efficacia ed efficienza nel portare risultati di business<\/span><span class=\"ng-star-inserted\" data-start-index=\"708\">.<\/span><\/div>\n<div data-start-index=\"361\"><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"361\"><span class=\"ng-star-inserted\" data-start-index=\"708\">I relatori hanno anche illustrato i <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"746\">benefici<\/span><span class=\"ng-star-inserted\" data-start-index=\"754\"> che il mezzo pu\u00f2 generare in termini di <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"795\">ROI e resa degli investimenti<\/span><span class=\"ng-star-inserted\" data-start-index=\"824\">. Tutto ci\u00f2 \u00e8 stato analizzato nel <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"859\">complesso contesto attuale<\/span><span class=\"ng-star-inserted\" data-start-index=\"885\">, dove le aziende sono chiamate a <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"919\">ripensare le proprie strategie di comunicazione<\/span><span class=\"ng-star-inserted\" data-start-index=\"966\"> e a ridisegnare le regole del gioco<\/span><span class=\"ng-star-inserted\" data-start-index=\"1002\">. La sessione ha sottolineato come la radio abbia dimostrato la sua <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"1070\">resilienza<\/span><span class=\"ng-star-inserted\" data-start-index=\"1080\">, sapendosi adattare a uno scenario economico e sociale inatteso<\/span><span class=\"ng-star-inserted\" data-start-index=\"1144\">.<\/span><\/div>\n<div data-start-index=\"361\"><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"1145\"><span class=\"ng-star-inserted\" data-start-index=\"1145\">Successivamente, il 6 maggio si \u00e8 svolto il secondo appuntamento<\/span><span class=\"ng-star-inserted\" data-start-index=\"1209\">. Anch&#8217;esso un webinar, si \u00e8 tenuto dalle 10.00 alle 11.00<\/span><span class=\"ng-star-inserted\" data-start-index=\"1267\">. La sessione era intitolata <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"1296\">\u201cLa Radio costruisce\u201d<\/span><span class=\"ng-star-inserted\" data-start-index=\"1317\">. Questo incontro si \u00e8 specificamente occupato dell&#8217;<\/span><span class=\"bold ng-star-inserted\" data-start-index=\"1369\">efficacia del mezzo radiofonico nelle campagne pubblicitarie<\/span><span class=\"ng-star-inserted\" data-start-index=\"1429\">.<\/span><\/div>\n<div data-start-index=\"1145\"><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"1145\"><span class=\"ng-star-inserted\" data-start-index=\"1429\">Ha fornito molte conferme riguardo alle potenzialit\u00e0 della radio come strumento pubblicitario<\/span><span class=\"ng-star-inserted\" data-start-index=\"1524\">. Inoltre, \u00e8 emersa una raccomandazione fondamentale per chi opera nel settore: l&#8217;importanza cruciale della <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"1632\">creativit\u00e0<\/span><span class=\"ng-star-inserted\" data-start-index=\"1642\"> nelle campagne radiofoniche<\/span><span class=\"ng-star-inserted\" data-start-index=\"1670\">.<\/span><\/div>\n<div data-start-index=\"1145\"><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"1671\"><span class=\"ng-star-inserted\" data-start-index=\"1671\">Infine, il terzo e ultimo appuntamento dell&#8217;evento <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"1722\">RadioCompass<\/span><span class=\"ng-star-inserted\" data-start-index=\"1735\"> si \u00e8 tenuto il 27 maggio<\/span><span class=\"ng-star-inserted\" data-start-index=\"1760\">. Questa sessione, intitolata \u201cLa Radio innova\/premia\u201d, si \u00e8 svolta in una doppia modalit\u00e0, sia webinar che live, dalle 17.30 alle 19.00<\/span><span class=\"ng-star-inserted\" data-start-index=\"1896\">.<\/span><\/div>\n<div data-start-index=\"1671\"><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"1897\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"jump-to-bottom-button-container is-hidden\"><\/div>\n<div class=\"omnibar-container ng-tns-c2281992298-17\">\n<div class=\"bottom-container ng-tns-c2281992298-17\">\n<div class=\"query-box-container ng-tns-c2281992298-17\">\n<div class=\"query-box\">\n<div class=\"input-group\">\n<form class=\"form ng-untouched ng-pristine ng-valid ng-submitted\" novalidate=\"\">\n<div class=\"message-container\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Come noto, l&#8217;evento RadioCompass, un appuntamento importante nel settore, \u00e8 stato organizzato quest&#8217;anno da Fcp e Mindshare. Fcp \u00e8 la [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":1759,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[103],"tags":[],"brandconnect_category":[],"class_list":["post-955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RadioCompass 2021 - 24 Ore System<\/title>\n<meta name=\"description\" content=\"\u201cRadiocompass\u201d, organizzato dalla federazione delle concessionarie pubblicitarie e Mindshare ha avuto luogo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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