{"id":933,"date":"2020-11-11T12:20:31","date_gmt":"2020-11-11T11:20:31","guid":{"rendered":"https:\/\/24oresystem.ilsole24ore.com\/it\/?p=12245"},"modified":"2025-05-07T15:12:57","modified_gmt":"2025-05-07T13:12:57","slug":"speciale-beauty-di-20-pagine","status":"publish","type":"post","link":"https:\/\/24oresystem.ilsole24ore.com\/it\/speciale-beauty-di-20-pagine\/","title":{"rendered":"Speciale Beauty di 20 pagine"},"content":{"rendered":"<p style=\"text-align: justify;\">Speciale Beauty con <a href=\"https:\/\/www.ilsole24ore.com\/\">Il Sole 24 Ore<\/a>: i protagonisti del settore raccontano le proprie strategie per contrastare gli effetti dell\u2019emergenza sanitaria.<\/p>\n<div class=\"chat-panel-content\">\n<div class=\"chat-message-pair ng-star-inserted\">\n<div class=\"to-user-container\">\n<div class=\"message-text-content mat-body-medium\">\n<div class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"111\"><span class=\"ng-star-inserted\" data-start-index=\"111\">La pandemia sta mettendo a dura prova societ\u00e0 ed economie globali, con un impatto su quasi tutti i settori, inclusa la cosmetica<\/span><span class=\"ng-star-inserted\" data-start-index=\"239\">. Nonostante le difficolt\u00e0, il comparto beauty non si \u00e8 mai fermato<\/span><span class=\"ng-star-inserted\" data-start-index=\"306\">. Anzi, molte aziende italiane hanno riconvertito la produzione per creare gel e disinfettanti, essenziali nella lotta al virus<\/span><span class=\"ng-star-inserted\" data-start-index=\"433\">.<\/span><\/div>\n<div data-start-index=\"111\"><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"434\"><span class=\"bold ng-star-inserted\" data-start-index=\"434\">Tuttavia, le previsioni per fine anno non sono positive<\/span><span class=\"ng-star-inserted\" data-start-index=\"489\">. Gli esperti vedono una sfida importante: adattarsi ai cambiamenti generati dall&#8217;emergenza sanitaria<\/span><span class=\"ng-star-inserted\" data-start-index=\"590\">. Per esempio, c&#8217;\u00e8 stata una <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"619\">forte crescita dell&#8217;ecommerce<\/span><span class=\"ng-star-inserted\" data-start-index=\"648\"> e una maggiore richiesta di <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"677\">prodotti sicuri e performanti<\/span><span class=\"ng-star-inserted\" data-start-index=\"706\">. Adesso, le <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"719\">vendite di fine anno, dal Black Friday alle festivit\u00e0 natalizie, sono fondamentali<\/span><span class=\"ng-star-inserted\" data-start-index=\"801\">; pesano per il <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"817\">20-25% sul totale annuo<\/span><span class=\"ng-star-inserted\" data-start-index=\"840\">.<\/span><\/div>\n<div data-start-index=\"434\"><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"841\"><span class=\"ng-star-inserted\" data-start-index=\"841\">Inoltre, le analisi nel settore esaminano diversi <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"891\">trend di mercato<\/span><span class=\"ng-star-inserted\" data-start-index=\"907\">. Considerano il <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"924\">digitale<\/span><span class=\"ng-star-inserted\" data-start-index=\"932\"> e la <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"938\">sostenibilit\u00e0<\/span><span class=\"ng-star-inserted\" data-start-index=\"951\"> (etica e sociale)<\/span><span class=\"ng-star-inserted\" data-start-index=\"969\">. Studiano anche l&#8217;evoluzione dei canali di vendita<\/span><span class=\"ng-star-inserted\" data-start-index=\"1020\">. Le profumerie, per esempio, stanno perdendo quote <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"1072\">mentre le farmacie guadagnano terreno<\/span><span class=\"ng-star-inserted\">.<\/span><span class=\"ng-star-inserted\" data-start-index=\"1109\"> Vengono presentate anche novit\u00e0 nel make up, skincare e profumi<\/span><span class=\"ng-star-inserted\" data-start-index=\"1174\">.<\/span><\/div>\n<div data-start-index=\"841\"><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"1175\"><span class=\"ng-star-inserted\" data-start-index=\"1175\">Infine, un inserto speciale del Sole 24 Ore si concentra su questo settore<\/span><span class=\"ng-star-inserted\" data-start-index=\"1249\">. Il quotidiano <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"1265\">distribuir\u00e0 5.000 copie<\/span><span class=\"ng-star-inserted\" data-start-index=\"1288\"> in 80 negozi Douglas &#8211; La Gardenia &#8211; Limoni in diverse citt\u00e0 italiane<\/span><span class=\"ng-star-inserted\" data-start-index=\"1358\">. Potrai anche sfogliarlo in versione digitale sul sito <\/span><span class=\"ng-star-inserted\" data-start-index=\"1429\">ilsole24ore.com. Online troverai inoltre un dossier con analisi e approfondimenti<\/span><span class=\"ng-star-inserted\" data-start-index=\"1495\">. Questo speciale <\/span><span class=\"bold ng-star-inserted\" data-start-index=\"1513\">conferma l&#8217;attenzione del Sole 24 Ore per il beauty<\/span><span class=\"ng-star-inserted\" data-start-index=\"1564\">. Anche la rivista How To Spend It ha dedicato uno speciale a profumeria, cosmetica, tecnologia per il benessere, alimentazione e altro<\/span><span class=\"ng-star-inserted\">.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"omnibar-container ng-tns-c2281992298-21\">\n<div class=\"bottom-container ng-tns-c2281992298-21\">\n<div class=\"query-box-container ng-tns-c2281992298-21\">\n<div class=\"query-box\">\n<div class=\"input-group\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Speciale Beauty con Il Sole 24 Ore: i protagonisti del settore raccontano le proprie strategie per contrastare gli effetti dell\u2019emergenza [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":1719,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[103],"tags":[],"brandconnect_category":[],"class_list":["post-933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Speciale Beauty di 20 pagine - 24 Ore System<\/title>\n<meta name=\"description\" content=\"Speciale Beauty con Il Sole 24 Ore: i protagonisti del settore raccontano le proprie strategie contro l&#039;emergenza sanitaria.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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